The Budget Babe | Affordable Fashion & Style Blog

Kelly Osbourne is the New Material Girl for Spring 2011

Kelly Osbourne is the New Material Girl for Spring 2011

Madonna and daughter Lola are back with Kelly Osbourne as their new celebrity muse for the Material Girl Spring 2011 collection, available at Macy's and Photographed by fashion photographer Brooke Nipar, the campaign harkens back to Madonna's roots in New York City's East Village, and features a studio set inspired by the East Village of the 80s with chain link fences and historical images. Kelly is adorable and no doubt a lovely person in real life but this campaign is one big Photoshopped yawn. More pics after the jump...

Photos courtesy of Material Girl
She looks amazing!!!! I can't believe that's her body!
#1 Bombchell in ATL (Homepage) on 2011-02-23 18:09 (Reply)
I've loved Kelly O for quite some time. She's quite a beautiful girl and this makes me happy!
#2 Roxanne on 2011-02-24 01:22 (Reply)
I love Kelly! She has really grown into a lovely young woman.
#3 thisizkim on 2011-02-24 02:57 (Reply)
I personally think that Kelly looks great, and that it was smart of Madonna to hire a REAL person for these ads (with personality and curves) and not a size zero "dead behind the eyes" model. I'm still not so sure about the clothes themselves, but I'm a fan of this ad campaign.
#4 Target-Addict (Homepage) on 2011-02-24 09:58 (Reply)
Kelly herself looks fantastic — she's in great shape and super-cute — but the clothes are horrifying!
#5 Nikki F. on 2011-02-24 10:23 (Reply)
I love Kelly!!! I have always liked her, especally more now that she has grown into a lovely young lady...She really is beautiful even if she is not a size 0....So inspiring....The clothes, however, are ridiculous. I have seen them in person at Macy's and not only are they overpriced for what they are, but they just look tacky... This line is about 5 yrs too late...No more 80's influence, now it's all about the 70's! :-)
#6 Johana on 2011-02-24 11:59 (Reply)
Absolutely adorable!!! Perfect to have Kelly model the line.. I would feel comfortable with my tween wearing the clothes, there are many ways to mix & match here.. good luck!!
#7 Donna on 2011-02-24 13:51 (Reply)
I think Kelly Osbourne is a great representation of a "real person" but she has been Photoshopped beyond recognition in a few of these.

Not loving the clothes, but I am way out of the teen demographic that these were probably meant to appeal to anyway (which makes Kelly an odd choice, but I think she is fabulous).
#8 Sara (Homepage) on 2011-02-24 16:39 (Reply)
I agree, you've said it much better than I did.
#8.1 The Budget Babe on 2011-02-24 17:42 (Reply)
Woow! She looks amazing!

not loving the clothes either lol but would have to see them in person to be sure :-)
#9 Cristal on 2011-02-24 20:08 (Reply)
Leave a comment
E-Mail addresses will not be displayed.
Enclosing asterisks marks text as bold (*word*), underscore are made via _word_.
Standard emoticons like :-) and ;-) are converted to images.
E-Mail addresses will not be displayed and will only be used for E-Mail notifications.