The Budget Babe | Affordable Fashion & Style Blog

H&M Teams with David Beckham to Launch Bodywear Line




Millions of men will now be able to wear David Beckham underwear thanks to a long-term partnership with H&M. The David Beckham Bodywear line will launch just in time for Valentine's Day on February 2nd, 2012, and will be sold in around 1,800 H&M stores in about 40 countries worldwide.

"David Beckham is a true icon both of sport and style," says Ann-Sofie Johansson, H&M's Head of Design. "It is incredibly exciting for H&M to be entering into a long-term partnership with him for his David Beckham Bodywear line. It is the start of an amazing adventure for us at H&M. Valentine's Day in 2012 is going to be a very exciting time indeed.”

Very exciting indeed. I'll be shopping this line for my guy, hehe. But what about a Victoria Beckham lingerie line for the ladies?

Photo courtesy of H&M

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