The Budget Babe | Affordable Fashion & Style Blog

The Shops at Target Sneak Peek [PHOTOS]




This afternoon, I had the chance to attend a press preview for The Shops at Target, a new design program from Tar-jay. Through this ongoing program, Target will partner directly with the shop owners of specialty stores and boutiques to co-create affordable, limited-edition collections for its guests. The first flight of The Shops at Target, which debuts on May 6 at all Target stores and Target.com, features five exclusive collections across five different product categories: Sweet treats from The Candy Store, beauty products from Cos Bar, pet treats and accessories from Polka Dog Bakery, home decor from Privet House and chic apparel, shoes and jewelry from The Webster. The collections reflect each shop owner's unique perspective, offering Target's guests the opportunity to experience each shop's distinct aesthetic simply by visiting their local Target store or Target.com. With prices ranging from $1 for a nail file to $159.99 for an online-only pouf for the home, the five collections total nearly 400 exclusive products.

I had the chance to meet all the boutique owners and they seemed universally thrilled to be able to share their passion with a larger audience. I will definitely be spoiling my dog with chic treats from Boston-based Polka Dog Bakery, sprucing up my home with melamine plates from Connecticut-based Privet House, and treating myself to a manicure with the amazing nail polish colors from Cos Bar. My only concern will be the execution of this ambitious plan - will the mini boutiques at my local Tar-jay look half as glamorous as the displays I saw today? I hope so!

Click through to see a sampling of products from each boutique. Mouse over any image for details and pricing.

What do you think of this concept? Yay or not so sure?

The Candy Store at Target








Cos Bar at Target








The Webster at Target








Privet House at Target








Polka Dog Bakery at Target







Photos courtesy of Target
Comments
I like the shoes the model is wearing.
#1 Tracie on 2012-01-12 19:20 (Reply)
Aren't they great?! Cap-toe wedges, just $29.99.
#1.1 The Budget Babe on 2012-01-13 10:53 (Reply)
Oh wow. I love the adorable goodies! But then..I love sweets way too much for my own good. lol
#2 K (Homepage) on 2012-01-12 22:51 (Reply)
Great idea. I hope it works out fabuously for the smaller businesses.
#3 Sarah on 2012-01-13 08:44 (Reply)
I think it's a fantastic concept! It's also important to point out that The Shops at Target will NOT replace their other designer collabs, such as the upcoming Jason Wu line. Target will continue to offer fashion designer lines in addition to The Shops program.
#4 Target-Addict (Homepage) on 2012-01-13 09:53 (Reply)
Totally, thanks for pointing that out!
#4.1 The Budget Babe on 2012-01-13 10:55 (Reply)
LOVE those dog collars!
#5 Laura on 2012-01-13 12:06 (Reply)
Love this idea! My only complaint..I'd love to get my hands on some affordable designer goods for my kitties. Everything has gone to the dogs. :-(
#6 Roxanne on 2012-01-16 01:44 (Reply)
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