The Budget Babe | Affordable Fashion & Style Blog

Win a Trip to the Red Dress Collection Fashion Show with Diet Coke's 'The Heart Truth' Photo Contest

This year marks the tenth anniversary of The Heart Truth® campaign – a national awareness effort to educate women about heart disease - and I'm proud to be involved as one of 5 blogger ambassadors, aka "Diet Coke® Heartbeat Reporters," this year!

Diet Coke® has been an active and passionate supporter of The Heart Truth® for five years. By teaming-up with its celebrity friends, retailer partners, bloggers and millions of fans, Diet Coke helps to spotlight heart health and, in turn, raise funds for research.

As you might know, the centerpiece of this campaign is the Red Dress Collection Fashion Show. Each year, top models, actresses, and celebrities walk the runway wearing one-of-a-kind red dresses created by the fashion industry's top designers to show their support for the cause.

As a Diet Coke® Heartbeat Reporter, I'll be covering the fashion show - and you could win a chance to join me!

For the first time, five lucky fans will have the chance to join Diet Coke at the Red Dress Collection Fashion Show and experience what The Heart Truth® is all about.

To enter:
  • Upload a picture of yourself wearing red to Twitter, Tumblr or Instagram with the hashtag #ShowYourHeart.
  • Entries can be submitted from 12:00AM on January 23 through 11:59PM January 27.

Stay tuned for more updates as the campaign continues. Good luck!

Keep reading for full contest details and rules.

Diet Coke's The Heart Truth® Photo Contest


Eligibility: The contest is open only to legal residents of the 50 United States (or the District of Columbia) who are at least 18 years old at the time of entry, and who are members of Twitter, Tumblr or Instagram.

Timing: The Contest begins on January 23, 2012 at 12:00 a.m. ET and ends on January 27, 2012 at 11:59 p.m. ET. It consists of 5 daily entry periods, and a judging period on February 3, 2012 to determine the Grand Prize Winner.

How to Enter:

  1. Simply visit any applicable website (, or if you have an iPhone, use the Instagram application) and follow the links and instructions to log in to your account or register for a new account.

  2. Then, follow the links and instructions to upload one photo of yourself wearing at least one red article of clothing in support of women’s heart health. Entrant must be the only person who appears in the picture.

  3. Finally, you must Tweet, Share or Post a Picture and Publish your submission photo. Depending which website you are using, being sure to include the “#ShowYourHeart” hashtag.

Winner Criteria:
After the conclusion of each day, a panel of qualified judges determined by Diet Coke will select the best submission based on the following criteria:

  • Creativity/Originality of Submission (50%);

  • Fit to the Contest Theme of Demonstrating Passion for the Heart Truth Program (40%); and

  • Quality of Submission (10%).

During the Celebrity Judging Period on February 3, 2012 a different panel of qualified judges, including a celebrity guest judge, will determine the Grand Prize winner from among the five winning submissions. The Grand Prize winner will be chosen based on the following Celebrity Judging Period criteria:

  • Original critieria for five winners (80%); and

  • Social Buzz/Social Sharing (20%).

Prizes: There will be five first prizes and then one Grand Prize winner.

Five first prize winners will receive:

  • A trip for them and a guest to go to New York City for the Red Dress Collection Fashion Show on February 8, 2012

  • Round trip, coach-class air transportation from a major airport near winner’s home serviced by Delta Air Lines

  • 2 nights' accommodations at a Westin hotel

  • 2 tickets to the Red Dress Fashion Show

  • A limited edition Diane von Furstenberg Diet Coke 4-pack and a $400 American Express gift card, terms and conditions apply.

One grand prize winner will receive (in addition to the first prize package)

  • A $500 American Express gift card to be used on a shopping spree with a fashion stylist

  • A first-class air transportation for 2 instead of coach-class

Contest Restrictions:

  • The Submission must not contain material that violates or infringes another’s rights, including but not limited to privacy, publicity or intellectual property rights, or that constitutes copyright infringement;

  • The Submission must be your own, original work;

  • The Submission must not contain brand names or trademarks, except for Diet Coke's trademark;

  • The Submission must not contain words, text, images or artwork not created by entrant;

  • The Submission must not contain material that is inappropriate, indecent, obscene, hateful, tortious, defamatory, slanderous or libelous;

  • The Submission must not contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, gender, religion, nationality, disability, sexual orientation or age;

  • The Submission must not contain any advertising, promotional materials, "junk mail," "spam," "chain letters," "pyramid schemes," or any other form of solicitation; and

  • The Submission must not contain material that is unlawful, in violation of or contrary to the laws or regulations in any state where the Submission is created.

  • Each entrant may upload up to 5 unique Submissions per Entry Period.

® The Heart Truth logo is a registered trademark of HHS. ® The Heart Truth is a registered trademark of HHS. ® The Red Dress is a registered trademark of HHS. ® The Heart Truth, its logo and The Red Dress are registered trademarks of HHS. ® National Wear Red Day is a registered trademark of HHS and AHA.

Disclosure: This is a sponsored post. The views expressed within are entirely my own.

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