The Budget Babe | Affordable Fashion & Style Blog

Express Launches New Loyalty Program

Express announced the launch of Express NEXT, an innovative new points-based loyalty program open to all Express customers - not just Express credit card holders. Shoppers can earn points both in-store and online, and can accumulate more rewards points as they visit different Express store locations and - get this - engage with the brand via social media platforms. Image earning points when you buy those Editor pants, and when you post a pic on Twitter. Bravo, Express! Registration is easier, too, requiring only a phone number and e-mail address for starters. Express NEXT members will also be able to do all their tracking as well as redeem points online - even with their smartphone.

It sounds like Express is really listening to customers. Yes, it will be a big incentive for Express fans to shop more but this could also prove to be a great perk for loyal customers.

Think you'll sign up for Express NEXT?

Image courtesy of Express
This sounds great. I'm not interested in getting any more credit cards but that means I miss out on the all the offers than Express, Old Navy, and Kohls gives out to cardholders.
#1 Brianne on 2012-04-05 12:08 (Reply)
I have been browsing online more than 4 hours today, yet I never found any interesting article like yours.
It is pretty worth enough for me. In my opinion, if all webmasters
and bloggers made good content as you did, the net will be a lot more useful than ever before.
#1.1 Cathern (Homepage) on 2012-04-06 10:00 (Reply)
My brother suggested I might like this blog. He was totally right.
This post actually made my day. You cann't imagine just how much time I had spent for this information! Thanks!
#1.2 Magaret (Homepage) on 2012-04-06 10:00 (Reply)
Wow that is definitely thinking outside of the box. I like that you can earn points other than just buying their products, but by taking pics of the items I think that would make more people actually wear what they buy. A win-win, do you know when this program launches?
#2 Anita (Homepage) on 2012-04-06 23:33 (Reply)
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