Fashionista is reporting that Kate Spade New York is rumored to be launching a new lower priced line called Kate Spade Saturday. It's allegedly going to compete with brands like Madewell and C. Wonder, which share Kate Spade's clean, bright, classic-with-a-twist design aesthetic. The line will roll out online at first with brick-and-mortar stores launching outside the United States at first.

{Shown above: Screenshot from katespade.com NOT Kate Spade Saturday}