The Budget Babe | Affordable Fashion & Style Blog

Prabal Gurung for Target Launch Party

I'm thrilled to introduce you to Vanessa Williams Stevenson, a talented NYC fashion blogger who pens Leather and Lollipops who will be joining The Budget Babe as a special guest contributor! Her first mission: Head to the Prabal Gurung for Target launch party to bring us the scoop. —BB

by Vanessa Williams Stevenson
Earlier this evening, Target held their launch event for the highly anticipated Prabal Gurung for Target collection at Pier 57 in New York City. The collection, whose campaign is represented by actress Olivia Thirlby, is inspired by love; a woman's journey through its different phases and the clothes she wears along the way. It features over eighty pieces and is packed with bright florals for the spring, standout shoes and bags and amazing jewelry.

The flattering silhouettes and bold use of patterns and colors make every piece a desirable addition to any closet. With prices ranging from $12.99 to $199.99, and most pieces priced at $50 and under, this collection is affordable and completely accessible, without breaking the bank. My favorites were the sweatshirt in the "First Date" print, priced at $29.99 and the lace-up pumps in black, priced at $39.99. I also really loved the pieces in the floral "Crush" print and paint splatter "Nolita" print. I appreciate how whimsical and contemporary this collection is. The pieces can be worn together, incorporated into an existing wardrobe and dressed up or down.

The collection hits Target stores and on Sunday, February 10. Do you have your shopping list ready? —VWS

Designer Prabal Gurung

Actress Olivia Thirlby

Photos by Vanessa Williams Stevenson
The ankle strap heels are at the top of my wish list, as is the sweatshirt that's paired with the mini skirt. I doubt that I'll get much sleep on Saturday night. I'm super excited about this collection! Can't wait to try some pieces on. The carnival-themed event looked so fun and creatively planned!
#1 Melissa (Homepage) on 2013-02-07 01:44 (Reply)
amazing choices of photos :-) beautiful!
#2 Marta (Homepage) on 2013-02-07 02:07 (Reply)
I am glad this collection is making it debut on a Sunday so I don't have to wait until my lunch hour on Monday! I really like the dresses and hope to score one if they are not too short! Until I see them in person I don't know exactly which! I love the black lace up booties too!
#3 Robin on 2013-02-07 10:57 (Reply)
I think this is the first Target collab in which I wanted to buy more than half the clothes!! While it's debuting on my birthday, there are also Mardi Gras parades to attend. Hmm..
#4 Elizabeth on 2013-02-07 11:05 (Reply)
I have been drooling over the shoes. Now, I need them to fit my child-like feet! PLEASE!!!! xx, lj
#5 Lydia Joy on 2013-02-07 22:22 (Reply)
I am in love with every single piece of this collection...I can't wait for Sunday!!
#6 Martha (Homepage) on 2013-02-08 20:33 (Reply)
Wow, I wish I was at this party! I want everything in the collection.
#7 S (Homepage) on 2013-02-10 20:53 (Reply)
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