Bluefly, a popular online purveyor of discounted designer fashion, just launched a microsite called b*fly which carries contemporary (read: young & hip!) apparel at up to 40% off.

I'm loving this ditsy-print floral top from Free People for $41...but $99 for an Alice + Olivia tank top? I don't think so.

Time will tell if b*fly becomes a mainstay budget-fashion shopping destination for yours truly. Check it out and let everyone know what you think!

>> Visit b*fly.com