Target is back in the wedding game, having just launched an in-house collection of 4 wedding gowns, 10 bridesmaid dresses, two flower girl frocks and two ring bearer ensembles, ranging in price from $29.99 to $129.99 exclusively on Target.com. Note that I said "back in the game" because some of you may recall Target's first foray into bridalwear was in 2007 when they teamed with Isaac Mizrahi on a cheap-chic bridal gown collection (here).

The new Target wedding gown collection is called Tevolio (loosely translated from the Italian phrase for "I love you") and features classic, simple styles in ivory or white, like a satin cowlneck gown ($99.99) or a v-neck ruched gown ($129.99)



For bridesmaids, highlights include a strapless chiffon maxi ($69.99) or flirty short chiffon dress with a flattering sweetheart neckline, both available in ten on-trend colors in sizes 2 - 28W.

I think the bridesmaid dresses are especially tempting because of the range of styles, sizes and colors. The only downside is that Target's bridal collection is only available online at Target.com, but shoppers can return anything that doesn't fit as long as they adhere to the retailer's return policy.

What do you think of this collection? Would you wear a $99 gown on your big day?