The Budget Babe | Affordable Fashion & Style Blog

Kimora Lee Simmons Brings Fabulosity to JCPenney

Baby Phat president and Life in the Fab Lane star Kimora Lee Simmons is launching Fabulosity, a fashion sportswear line for juniors to be sold exclusively at JCPenney, later this year.

Fabulosity will feature tees, knit tops and sweaters, jeans, skirts and dresses, as well as hoodies, jackets and outerwear, with prices ranging from $29 to $108.

With all due respect, I think this is a big step backwards for JCPenney. They will never attract today's sophisticated budget fashion shopper with moves like this, nor will they be able to help their current customer base attain great style. Big "sighs" all around.

kimora lee's clothes are soooo slutty!
hate 'em.
what were the people at jcp thinking?
they have some of her things at carson's in chicago and i keep thinking what a nice store that used to be and now they seem to be catering to a totally downmarket crowd.
#1 maggie z on 2008-04-19 15:20 (Reply)
#1.1 flor (Homepage) on 2008-06-17 01:57 (Reply)
I have some of her clothes and they are FAB! They are great clothes to wear and I LOVE THEM. Her clothing line Fabulosity is actually better than Babyphat! I LOVE IT Kimora keep it up!!
#1.2 Mariah (Homepage) on 2009-01-09 13:11 (Reply)

JcPenny did the right thing... they are increasing their bottom line. if you don't like the clothes then don't buy them. If you feel that the class of the store has gone down then don't shop there. I have a feeling you are more comfortable at Kmart anyways.
#1.3 stacey on 2009-08-24 06:50 (Reply)
KLS is an amazing collection that shows individuality and confidence of a women, slutty is not the word to describe her clothes. Its cool and urban, young and fresh. JC Penny made the right choice
#1.4 rinna on 2010-05-26 20:25 (Reply)
I agree with Maggie Z! I despise Kimora Lee, and everything she puts out in the world! Its trash!
#2 Peaches on 2008-04-19 22:44 (Reply)
Oh, and not to mention the crap she puts out in the world is a disgrace, since we've all seen her flash her closet on Access Hollywood which is gilded in gold and stocked with Berkin Bags- and yet she seeps the most hideous low quality trash into the market! Shes ammoral!!!
#3 Peaches on 2008-04-19 22:48 (Reply)
Yeah I find it highly unlikely that KLS would ever step foot in a JCPenney...
#3.1 The Budget Babe on 2008-04-22 11:56 (Reply)
I saw some of her clothes and they are not slutty. Infact, they were cute. You should really check out the product before you judge. Kimora is not that bad. She has a show to put on and I bet in reality she can be a nice person. She seems to care and help people she loves. There is certainly nothing wrong with that. She also takes good care of her children.
#3.2 nancy fields on 2008-06-09 16:48 (Reply)
I think she is doing a great job. I buy her clothing for my 4 year old and she loves her stuff and when i am doing my make up she is like mommy you are doing it like mrs. simmons
#4 araceli on 2009-03-31 16:20 (Reply)
the clothes are fabulous.I'm 13 years old and she's my role model.she has a very good personality.
#5 brianna on 2009-06-25 16:36 (Reply)
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