If you don't know the name "Peter Pilatto", you will now: Peter Pilotto and Christopher De Vos, the London-based designing duo behind PETER PILOTTO, are teaming up with Target for a womenswear collection debuting Feb. 9, 2014.
PETER PILOTTO for Target will be sold at most Target stores in the U.S. and Canada, as well as Target.com. Additionally, Target is partnering with online luxury retailer NET-A-PORTER.COM to offer international fans of PETER PILOTTO a curated assortment of the limited-edition collection.
According to the Target blog A Bullseye view, we can "expect to see the same distinct spirit and elegance of PETER PILOTTO in the Target collection, with kaleidoscopic prints, bold color combinations (picture striking blues and greens and warm reds and oranges) and sculpted silhouettes."
I'm only vaguely familiar with Peter Pilotto from reading W mag. It's the name people cite as their favorite designer when they want to sound in-the-know. Teaming with Target seems to be a rite of passage these days. Selling internationally via Net-a-porter.com is intriguing but the retail ghost of Neiman Marcus holiday collections past looms large.
Are you a Peter Pilotto fan? What do I need to know?