The Budget Babe | Affordable Fashion & Style Blog

T.J.Maxx Launches Online Store

Shop T.J.Maxx online!

Back in February, I warned you T.J.Maxx was going to launch e-commerce and, well, that fateful day has finally arrived. Everyone's favorite off-price retailer has entered the online shopping marketplace at, so you can stalk your favorite brands at big discounts online from the comfort of your computer or smartphone.

The new e-store is broken down into "just in", "women", "shoes", "handbags" and "the runway." There's a modest selection of items in each category (right now, 353 dress, 88 boots and 126 crossbody bags). I'm seeing lots of the same designers that I see in stores, a mix of recognizable and not-so-recognizable brands. Cynthia Rowley, Jessica Simpson, Kenneth Cole. In the runway section, I'm seeing designers I don't typically get at my local TJ's, like DVF and Roberto Cavalli. One downside is that you can't search by designer (go ahead, try it).

Some highlights I'm noticing include these Dolce Vita "Jamala" leather booties ($79.99), an emerald green DVF blouse ($99.99), and cognac Nanette Lepore satchel ($199.99).

The prices are good but I'm not whipping out my credit card just yet. I still prefer shopping at T.J.Maxx in person at this point, but it's good to know the online option exists.

What are your initial impressions of
I knew it was only a matter of time before they stepped into the eCommerce market. I do love eCommerce but for TJMaxx I think I too may have to stick with Brick and Mortar on this one until the online prices rival those of say a Target.
#1 MAC (Homepage) on 2013-09-18 15:37 (Reply)
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#1.1 jyoti (Homepage) on 2013-09-24 06:05 (Reply)
I didn't know this was happening! Awesomeee.
#2 Leslie (Homepage) on 2013-09-18 15:46 (Reply)
that's awesome!
#3 lena on 2013-09-18 16:05 (Reply)
I have to admit, I was dubious as, quite frankly, I have been greatly underwhelmed by what I've seen in stores, but I took a peek and WoW! I see things I'd actually buy! (and I think I just might!) This is awesome!
#4 Annie on 2013-09-18 17:08 (Reply)
I had no idea this was happening. Not a huge fan of TJ Maxx. Every once in a while they have something great. I'm not sure that selling online is the best for this retail.
#5 Holly (Homepage) on 2013-09-19 06:51 (Reply)
TJ Maxx tried an online sales site maybe five years ago. It didn't last long; wonder if this one will do better. I think it's good for those who don't have ready access to TJM, but for me nothing beats going through the racks and actually seeing the goods
#6 Kris on 2013-09-19 12:24 (Reply)
We welcome the great competition.
#7 Pariyamon Yongyuen (Homepage) on 2013-09-23 16:38 (Reply)
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