Back in February, I warned you T.J.Maxx was going to launch e-commerce and, well, that fateful day has finally arrived. Everyone's favorite off-price retailer has entered the online shopping marketplace at www.tjmaxx.com, so you can stalk your favorite brands at big discounts online from the comfort of your computer or smartphone.
The new e-store is broken down into "just in", "women", "shoes", "handbags" and "the runway." There's a modest selection of items in each category (right now, 353 dress, 88 boots and 126 crossbody bags). I'm seeing lots of the same designers that I see in stores, a mix of recognizable and not-so-recognizable brands. Cynthia Rowley, Jessica Simpson, Kenneth Cole. In the runway section, I'm seeing designers I don't typically get at my local TJ's, like DVF and Roberto Cavalli. One downside is that you can't search by designer (go ahead, try it).
Some highlights I'm noticing include these Dolce Vita "Jamala" leather booties ($79.99), an emerald green DVF blouse ($99.99), and cognac Nanette Lepore satchel ($199.99).
The prices are good but I'm not whipping out my credit card just yet. I still prefer shopping at T.J.Maxx in person at this point, but it's good to know the online option exists.
What are your initial impressions of tjmaxx.com?