American designer Rogan Gregory is next in line for Target's GO International. Gregory is a former Gap designer and 2008 CFDA/Vogue Fashion Fund Award winner with three of his own socially-conscious labels: his eponymous Rogan collection, ethical T-shirt label EDUN, and Loomstate, featuring all-organic tees and jeans.
What's unique about Rogan for Target is that all the cotton used is 100% certified organic. So while the styles themselves aren't exactly jaw-dropping, it's affordable, eco-friendly stuff we could easily wear every day. I'm dying to get my hands on an organic bamboo and hemp hoodie, and can't wait to see if the jeans will have that trademark fit which Gregory's pricey line is so well-known for. Plus, we're just happy that fast fashion is going green(ish).
The collection launches on Target.com/go and at most Target stores nationwide on May 18, 2008, and will be available through June 28. Scroll down for more pics...and tell us what you think in the comments.
Outside of the romper, everything else has been done (maybe even done better =\).
I miss the days of Lela Rose and Proenza for Target.
xoxo.
I really like the dress in the second row from the bottom on the left.
but whats with a lot of the shapeless/formless clothing? is the Flashdance spandex and sweatshirt look coming back?
i thought not.
tee hee
the rest of the stuff is so 1980's kmart.