The Budget Babe | Affordable Fashion & Style Blog

Lilly Pulitzer for Target Review + Haul Pics: One Shopper's Experience with the Colorful and Chaotic Launch

Lilly Pulitzer for Target review + haul pics

I missed my alarm for the Lilly Pulitzer for Target launch and didn't make the 8 a.m. rush...but my savvy sister, Chantal, did! Here, she recounts for us her heroic tale of shopping this highly-anticipated launch. —BB

Hi ladies! It's Chantal here, Budget Babe's sister, guest blogging for you all tonight to share my experience with the Lilly Pulitzer for Target launch. It all began late last night when I attempted to score some of the merchandise online, and at that point crashed. So, left with only the store option, I decided I was going to Black Friday this sale and be there when the doors opened.

Lilly Pulitzer for Target review + haul pics

Target stores open at 8am, and I managed to get myself there by 7:50. There was already a line when I arrived, about 16 other women. One person said they were there since 6:30 am (no thanks). While in line, people started talking to each other, discussing their plans, what they were after. There was a sense of camaraderie, that you’re all crazy together - and for those brief moments before the doors opened you could forget you are probably about to elbow that nice lady in the throat.

All of the early birds had a plan, which they loudly discussed. The women in the front of the line came in a group, of six, and had divided up the store into sections, which they would take on in teams (yay for the rest of us single shoppers!). They also very loudly discussed how many of each item they were after (enough of all the homeware dining items to seat 12, because “why bother if you don’t have 12”). They also were in cahoots with people on the phone at other Targets looking for the same items. I had a small list of items I really wanted. One of items in the clothing/accessories section, one in beauty, and one in housewares.

The doors were promptly opened at 8am, and that’s when the real fun began. Everyone ran, Black Friday style, into the store and it was a free-for-all after that.

Lilly Pulitzer for Target review + haul pics

The clothing section was very, very small. One small rack for the Lilly Pulitzer clothes, let's say it was enough to fill one shopping cart (which is what happened). This store had none, zero, shift dresses. The items they had were palazzo pants, strapless romper, strapless maxi, some shorts, the rosey posey shirt and that’s it. That’s it! Considering the hype and endless commercials for this collection on my Hulu app, I really thought they’d stock more than that in a huge store.

Lilly Pulitzer for Target review + haul pics

The accessories section was even more pathetic. One straw bag in each color available, one of each scarf (if even that). I managed to snag a few scarves, which I had to literally snatch out from in front of a few ladies (sorry). A few pairs of flip-flops. I saw none of the hats, and no jewelry. This particular Target didn’t have the beauty section either, even though it is a “high volume” Target. I did see the beauty section later at another Target, although it was already almost picked clean.

Lilly Pulitzer for Target review + haul pics

I made a mad dash to the back of the store where the seasonal and outdoor items are kept. There was a special Lilly Pulizter display, with all the beautiful homewares on display- and one woman scooping them into her cart like they were Costco samples. I grabbed myself a box of plates, my one “must have” item, and grabbed a tote bag (because for some random reason they were there and not in the accessories section). I also grabbed the champagne glasses my sister wanted - and that was it. I did pick up the floor cushion, but honestly it felt like it was stuffed with newspaper, and $40 is still $40. By the time I grabbed those things, the woman who had made it to the back first had already filled her cart to max capacity and cleared the table. Boo.

Lilly Pulitzer for Target review + haul pics

I decided to go back up to the front to see if I could find a beauty display, since I had mistakenly thought all the items would be at all Targets ( I read that somewhere…). While up there I struck up a conversation with a fellow shopper, the one who had just scooped up every singly item of clothing into her cart. She seemed flustered and overwhelmed and said she didn’t even know what she was buying, but that she’d either give it to her daughters or her sister or return it. She let me look at what she got, and let me take a shirt. Which is the only piece of clothes I actually scored from the collection. She wandered off when her mother called from another Target to let her know she had gotten her the napkins she was after.

Lilly Pulitzer for Target review + haul pics

Another shopper that I had spoken to while waiting in line dropped a green tote bag in my cart and said he didn’t want it. I used it to barter, and scored the giraffe bottle opener I had on my list.

I wandered back to the housewares section of the store, and saw a Target employee walking by with three throw pillows - which I promptly asked for and threw in my cart.

At this point, the six women who had been first in line had full to the brim carts. The other early shoppers and myself had decent hauls; and the displays were completely empty.

It was now 8:05.

As we were all checking out we discussed what we had found, what we had wanted etc. I really, really, really wanted to score the stacking cup set. My Target had one, that’s right, only one on the display. Which was probably the most annoying part of this whole experience. They had so few of each item. At every Target I went to (and that’s a grand total of four today if you’re counting) I spoke with employees who confirmed what I saw at the first store. One set of cups, four boxes of plates (which is what at least one woman thinks is what she needs for her summer parties), a few hurricanes, a few towels, a few bags, a few giraffes, a few pineapples. What is this, Lilly’s ark?! Can we please get more than two of everything Target?

Lilly Pulitzer for Target review + haul pics

The other women were discussing which daughter, cousin, sister, friend, aunt would get what from their hauls. So it actually didn’t seem like they were about to turn around and sell it all on ebay. I think there are just some really lucky family members that are going to be getting Lilly Pulitzer gifts this summer.

I left the first Target around 8:15, made it to the second by 8:30. It was already cleaned out. I left and made it to the third Target by 8:45. I found my sister some pineapple sandals, a set of appetizer plates, and some hair bands there. Otherwise, it was cleaned out.

Later today I had to run an errand for my sick husband to Target (yay! More Target!) and by 3:00pm it was like it never even happened. The displays and signage were taken down. The only remnant of the Lily Pulitzer for Target sale was the random unhappy customer wandering around and asking the store associates “uhh…. Wasn’t that supposed to come out today?” —CB
I love Lilly but I'm glad I didn't go out to all the mayhem.
#1 Stephanie (Homepage) on 2015-04-19 20:14 (Reply)
This is exactly how it went down where I am at in Houston. I got there at about 7:45 waited in line and was able to get 1 scarf, 1 pair of flip flops, and 1 dress for my 3 yr old. The whole store was cleaned out by the time I left. I really wanted the white kimono and it was no where to be found there were also no shoes at all besides flip flops and no jewelry at all. It was so ridiculous, I can't believe they only had literally one small rack of clothes and scarfs!
#2 Cbh02b on 2015-04-19 20:21 (Reply)
I'm in Houston, Tx as well. I snagged a pair of the pineapple gold sandals online before the actual launch. Links were leaked all over Twitter around midnight. Then the president of a Target announced 3am EST launch online. I knew it would crash, so my strategy was to go straight to the toddler section for my daughter. I was able to get her a maxi dress and the gold sandals. In less than 10 minutes it crashed. I keep trying for another 1 1/2 hrs. I have 4 more items that show processing but no email confirmation as of yet. (I got confirmation from the first 3 items I bought). My sister finally answered my phone calls at 8am. We passed 3 other busy Target stores, and went straight to the one we knew would be the least busy. Sure enough no lines at 830am. Picked up items in beauty, women's, girls, toddlers and home.
I am a Black Friday shopper and loved that it was just as fun. I had no intentions of "needing" anything, just hopeful I would get something. My daughter (21 months) now has a 4/5 Lilly dress waiting for her. I will keep most personally, and give the rest as gifts.
It looks like your sister had a fun experience abs was able to score some great things! I burst out laughing at the 3pm customer. I've been there at other launches :-)
#3 Katherine (Homepage) on 2015-04-19 20:50 (Reply)
about the same story at my store, except there were more of the dresses on the sales rack, so i managed to try to some on, and got one. But there was massive hoarding happening and everything by housewares was gone by 8:30 am. Shift dresses highjacked by 8:10 am!

It was exhausting, especially after staying up late to see the website just crash!
#4 Mary Hall (Homepage) on 2015-04-19 21:38 (Reply)
I have never personally been to Black Friday but the crowd at my Target wasn't too bad. I was there by 7:30 and 1 person waiting on the side I was on nearest to the clothes. There was a small crowd at the other door. By 7:50 a small group had gathered by my door. They opened the doors and it was a quick dash to the clothes since thats all I wanted. Me and several other girls helped each other out scoring the pieces we wanted. I ended up with the 3 pieces I wanted and by the time I tried them on in the dressing room and came back out the racks were cleaned out. I didn't bother looking at accessories or housewares since I had little interest in them. But I saw women with arm loads of cosmetic bags, buggies with pillows and other items. I ended up with the Blue shift dress, the sleeveless lace top, and the yellow pineapple halter top. As I was leaving I saw one girl come out with a very upset look on her face. I just hate that the ebayers ruin these collections for everyone. But since there is a 14 day return policy I'm sure this stuff with trickle back into the stores if people refuse to pay those overly inflated prices.
#5 Tracie on 2015-04-20 01:41 (Reply)
I was online at 6 am. Site had crashed but opened up after 10 minutes. Cleaned out of every item of clothing already. I knew the store scene would be a nightmare and empty of merchandise immediately as this has happened with every other collaboration they have run. Each time I get so angry with Target that I refuse to even enter the store for a year afterwards and have stopped buying from them. What a ridiculous way to run a business. Insulting and angering your customers with no merchandise and allowing people to buy multiples to sell on EBay is just wrong!
#6 joan (Homepage) on 2015-04-20 08:27 (Reply)
My local Target did not get one single thing. It was "Lily who?" Typical, Target must think that we in Central NY state don't care about these things as the last designer collection we go was Missoni for Target/
#7 Robin on 2015-04-20 10:35 (Reply)
I'm not super into Twitter, so I missed the leaks. Actually, I'm not even into Lily, but I really liked the upstream espadrilles. It wasn't until I was googling the release date that I discovered people were expecting it to sell it in hours. I'd read somewhere that the collection would go on sale online between 12-2, so I stayed up. When it didn't actually happen, I went to bed and by 7 everything was sold out. I'm in a super rural area and knew I couldn't get to a store until Monday. I'm about an hour out of Houston and decided to go to a store in the boonies and they still had a few clothing items and a few beauty items. I didn't see displays for anything else. But I did overhear a befuddled employee commenting, "I don't see what the big deal is. This stuff is like cheap Vera Bradley."

I'm going to go out on a limb and say Target didn't do much to educate their employees.
#8 Meagan Claire (Homepage) on 2015-04-20 14:08 (Reply)
This is why I don't do capsule collections. You can find things that are just as cute but without the designer name, which most people won't even know you are wearing, by just doing regular shopping. Capsule collections are just a hyped-up marketing ploy.
#9 Liz G. on 2015-04-20 15:42 (Reply)
I heard this from almost everyone who hit up Target yesterday. I'm not really a Lilly Pulitzer kind of girl, and even if I was I really like to sleep in on Sundays:)

#10 Wishes & Reality (Homepage) on 2015-04-20 16:16 (Reply)
Ton blog est plein de tentation ! À chaque fois que j’y passe, tu peux être sûre que je craque pour quelque chose, au moins…:/ mais c’est un vrai bonheur. Mon banquier ne te remercie pas, cela dit :p
J’ai craqué pour le chemisier ;-) Merci pour ce poste, Coline ! :-)
#11 alice (Homepage) on 2015-04-20 21:43 (Reply)
This is almost exactly like what I experienced! Your sister did an amazing job on both her haul and this post. My haul was much smaller. See it here:
#12 Primadonna (Homepage) on 2015-04-21 00:41 (Reply)
My experience wasn't too bad. I tried a couple of Twitter links and managed to order both the adult Happy romper and boom boom tote. I tried adding the upstream pom pom shorts to my bag (using a different twitter link) and when I would immediately go to my link to check out, they were gone. I figured the site was about to crash for that reason (this was about 12:45 am) so I went to bed and decided to hit up the store in the am. I forgot to turn on my alarm but miraculously woke up about 7:00. I made it to my Target right at 8:00 and there was a line of about 20. Everyone was fairly courteous, just in a hurry. I managed to score two more totes (blue and another pink for my mom, a scarf, the button down shirt, the upstream shift dress and the upstream pom pom shorts so I was pretty happy. I wouldn't have minded to get the pink shift dress too but oh well. I was surprised by how much my store got, considering we definitely are not the largest one. We had two racks of clothes, an end cap of totes, an end cap of scarves and housewares (I don't think we got any beauty but I didn't even venture there). All in all, a good experience BUT I do think Target could have handled this better and provided more stock. I've heard some stores are getting delayed shipments (some yesterday and today) and I've been checking for any returns to my local store. I refuse to pay a mark up price and I won't sell for that either. The price point and quality was excellent on this collection. That was kind of the whole point. If I wanted to spend more, I would go buy the real Lilly. Glad your sister managed to get some good finds!
#13 Sarah T on 2015-04-21 12:11 (Reply)
inhad a similar experience. However, when I was hut out of,purchasing online (at 4am), I went ahead and used the "find in a store" button on the website to verify which target I should go to. As your sis said, almost NO targets received the sheath dresses, which was the only clothing item that I sought for myself. Three targets (in my city of 1+ million!) had the sheaths. I somehow managed to snag two in my size! The toddler area was great and I loaded up! People were all hovering around the dressing rooms for cast offs (seriously) so I went to the other sections.
The home section was picked over, but I got beach towels and a platter. I actually agree with the ladies who said they would want 12 plates -- it's how many you need for entertaining! I also grabbed two cosmetics cases, which were also on my list. All in all, I'm happy, but they really should have called this a "flash sale" if they were giving such pitifully low stock to all the stores.
#14 Skylar on 2015-04-21 12:23 (Reply)
Well unlike 99% of you here's what I did
Knowing Lilly was popular amongst white middle to upper class caucasian women (myself being one) however I grew up in a ghetto area this is where it finally paid off for me in life this one single day of my life) Okay I figured if I go to the worse Target I can think of no one in that area or even know or care who Lilly was. So I went all the way to South Central LA I was going to go to Compton but it was too close to USC but who am I kidding those college girls don't have the kahunas to go there however I do remember I was raised in a shady area things have changed but it will always be comfortable to me and I feel at home :-) Needless to say I was the only person besides 3 other girls and 2 gay guys more excited than any of us and a big help inside to. I keep hearing no clothes and no beauty from other stories ... I'm guessing they were ALL HERE we all filled our carts and my total was $2,340 and tripled it on ebay I wish I would have got more! So when we left the displays looked like we were never there. So I had to call just to see what happened and an employee told me by 11:00 am all the girls from USC rushed that place some were crying and others just were relieved after several other Targets with no luck ha ha they're crazy and willing to die for Lilly apparently however none were hurt robbed or kidnapped ha ha I guess they all know my secret now and will be the 1st ones there if it happens again (darn it) I realized something as a kid when you go to nice areas for good stuff YOU'RE DOING IT WRONG I started to take notice when on Halloween we went to Beverly Hills to Trick or Treat and you know what?! Those cheap a*s people didn't give hardly anything if they even answered the doors and yea they were home it was a scam! Yet before we'd leave to go trick or treating me and local kids went where we lived in east Hollywood and it as ghetto as hell in the 1980's and we got whole candy bars then after 3 years of this I had it all figured out and after I just went to my area and Halloween was better than ever and filled my bag every time. TAKE IT FROM ME I KNOW WHAT I'M SAYING I ͏b͏e͏t ͏t͏h͏e ͏n͏i͏c͏e͏r ͏t͏h͏e ͏t͏a͏r͏g͏e͏t ͏t͏h͏e ͏m͏o͏r͏e ͏t͏h͏e ͏f͏l͏i͏p ͏f͏l͏o͏p͏s ͏h͏a ͏h͏a! ͏t͏h͏e͏y ͏d͏o ͏t͏h͏a͏t ͏o͏n ͏p͏u͏r͏p͏o͏s͏e ͏s͏o ͏t͏h͏a͏t ͏p͏e͏o͏p͏l͏e ͏f͏r͏o͏m ͏p͏o͏o͏r ͏a͏r͏e͏a͏s ͏a͏r͏e ͏d͏e͏t͏e͏r͏r͏e͏d ͏f͏r͏o͏m ͏g͏o͏i͏n͏g ͏t͏o ͏t͏h͏e͏i͏r͏s ͏a͏f͏t͏e͏r ͏a͏l͏l ͏t͏h͏e͏r͏e'͏s ͏a ͏s͏a͏y͏i͏n͏g ͏t͏h͏a͏t ͏g͏o͏e͏s " " THERE GOES THE NEIGHBORHOOD" ͏a͏n͏d ͏i͏t ͏i͏s ͏k͏i͏n͏d͏a ͏t͏h͏a͏t ͏m͏e͏n͏t͏a͏l͏i͏t͏y ͏t͏h͏e͏s͏e ͏c͏e͏o'͏s ͏h͏a͏v͏e ͏b͏e͏c͏a͏u͏s͏e ͏n͏o͏t ͏a͏l͏l ͏s͏t͏o͏r͏e͏s ͏w͏i͏t͏h ͏t͏h͏e ͏s͏a͏m͏e ͏n͏a͏m͏e͏s ͏a͏r͏e ͏t͏r͏u͏l͏y ͏t͏h͏e ͏s͏a͏m͏e ͏b͏e͏c͏a͏u͏s͏e ͏s͏e͏e ͏t͏h͏a͏t ͏w͏a͏y ͏t͏h͏e ͏l͏o͏y͏a͏l ͏w͏e͏a͏l͏t͏h͏y ͏l͏o͏c͏a͏l͏s ͏w͏i͏t͏h ͏m͏o͏r͏e ͏m͏o͏n͏e͏y ͏w͏i͏l͏l ͏k͏e͏e͏p ͏g͏o͏i͏n͏g ͏t͏h͏e͏r͏e ͏a͏n͏d ͏s͏p͏e͏n͏d͏i͏n͏g ͏a͏l͏l ͏y͏e͏a͏r ͏n͏o͏t ͏j͏u͏s͏t ͏f͏o͏r ͏c͏e͏r͏t͏a͏i͏n ͏t͏h͏i͏n͏g͏s! I mean have you ever been to a store like Macy's in an area that was not to great? Now go to the nicest one in an exclusive area and let me tell you the restrooms will be like night and day. The cameras will make you feel like an inmate not a shopper and things like coats will be tethered to a rack with wire needing an employee to unlock it just to try in on, alarms on everything even the perfume displays ha ha bit true and they won't forget to remove those big alarms off the clothes when you buy them there like they might accidentally do at other stores and don't even go off when you leave however these ones will the because there so big the sensors won't miss unless it's that big giant nail they use to attach it to the clothes that sets it off I wouldn't be surprised even people in the bible days would say damn that's a big ole nail and just think they had no refining tools back then lol!
#15 PumaGirl on 2016-06-16 14:18 (Reply)
Leave a comment
E-Mail addresses will not be displayed.
Enclosing asterisks marks text as bold (*word*), underscore are made via _word_.
Standard emoticons like :-) and ;-) are converted to images.
E-Mail addresses will not be displayed and will only be used for E-Mail notifications.