Confession: I've often thought to myself that once you see a given brand at T.J. Maxx or Marshalls, it just isn't "cool" anymore. Am I alone on this? Sure, I'm thrilled when I find a deal from a designer I love at my local store, but a part of me wonders how it ended up there, at a discount. But during a recent trip, I started to reevaluate my theory when I came upon a couple displays at the front of the store that were stocked with summer styles from Rory Beca, James Perse, Splendid, Joe's Jeans, Paige Denim, C&C California, Young Fabulous & Broke, and Vince. These are still legit brands, right? They're still super pricey and sold at the fancy department stores (Bloomingdales, Nordstrom, etc.) I may never know the inner workings of off-price retailers but for now I'm content just to see these labels on their racks.
And, if you're like me and prefer to pay even less for random, unrecognizable brands so long as the stuff is cute, keep scrolling for pics from the juniors section where I think almost everything I photographed was $20 and under!
James Perse skirt
Rory Beca top
Young, Fabulous & Broke sarong
C&C California top (original pricetag says $118)
Joe's Jeans shorts
James Perse shorts
James Perse shirtdress
Whole bunch of James Perse tees
French Connection dress for $34.99
Soft stripe maxi skirts for everyday
Scallop edge shorts, I think these were by Cynthia Rowley (a brand you see allll over T.J. Maxx...hmm...not complaining!)
W5? Never heard of them! Still, a cute shirt for $14.99, so I bought it.
So many cute dresses from $15-$20 like this butterfly print one...
...or this one...
There's that trendy check print...
...again, on shorts.
Cute t-shirt by an unrecognizable brand
Maxi dresses by Roxy and Lucky Brand spotted on this rack