Forever 21, one of the largest independent fashion retailers in the world, has expanded The Branded Shop on Forever21.com to offer over 100 women's and men's fashion, beauty and lifestyle labels.
Not sure what The Branded Shop even is? I've hinted at it here on the blog, and just as I was about to email my PR contact at Forever 21 to get details on The Branded Shop, this press release landed in my inbox: "The Branded Shop is a curated shopping destination on Forever21.com that offers emerging, as well as established, women's and men's labels that compliment Forever 21's fashion and accessories. Launched in November 2014 with 20 brands, The Branded Shop continues to expand, introducing new women's labels such as, Amber Sceats, Billion Dollar Brows, Dolce Vita, Eva NYC, Frends, Shashi, Sonix Cases and more, making Forever21.com the ultimate online shopping hub."
My guess is Forever 21 was waiting to gauge the success of The Branded Shop before talking about too much publicly, and since the shop is a huge, growing success, they're ready to chat.
While I personally haven't shopped any of the brands - I'm content with Forever 21's super affordable "in-house" merchandise - I think it's a genius idea to reach millenials and other shoppers who are concerned with ethical fashion, independent designers, and original designs no one else has. Plus it helps them compete with companies like Nasty Gal and H&M, although Forever 21 is still in a league of its own.
Have you shopped The Branded Shop at Forever 21? What do you think?
My guess is Forever 21 was waiting to gauge the success of The Branded Shop before talking about too much publicly, and since the shop is a huge, growing success, they're ready to chat.
While I personally haven't shopped any of the brands - I'm content with Forever 21's super affordable "in-house" merchandise - I think it's a genius idea to reach millenials and other shoppers who are concerned with ethical fashion, independent designers, and original designs no one else has. Plus it helps them compete with companies like Nasty Gal and H&M, although Forever 21 is still in a league of its own.
Have you shopped The Branded Shop at Forever 21? What do you think?
Liv
www.livforstyle.net