If you're going to be in NYC around the holidays, Target is hosting a can't-miss, larger-than-life playground that you'll definitely want to make time to check out called Target Wonderland. Target is already my idea of a "wonderland" so I can only imagine the awesomeness of this retail experience, which features ten spectacles that allow kids and kids at heart to discover, play, and enjoy. Additionally, through the use of RFID technology, guests can add items to a digital shopping list and purchase at the end of the experience. Here, we've got photos from the VIP launch party where celebs including Kristen Bell, Camila Alves, Chrissy Teigen, Malin Ackerman and Neil Patrick Harris feted the launch. Beginning Wednesday, Dec. 9, through Dec. 22, Target Wonderland will be free and open to the public at 70 10th Avenue (at West 15th Street) in New York City. Hours of operation are Monday to Saturday, 10 a.m. – 8 p.m. EST and Sunday, 10 a.m. – 6 p.m. EST. For more information, visit Target.com/Wonderland.
Shown above: Kristen Bell, Camila Alves, Chrissy Teigen and Malin Ackerman. Photo Credit: Cindy Ord/WireImage.com
Jillian and Evan of EvanTube (Wearing Target Apparel) / Photo Credit: Neil Rasmus/BFAnyc.com
The Target Wonderland atmosphere / Photo Credit: Cindy Ord/WireImage.com
Malin Akerman (Wearing Target Kimono, Clutch and Shoes) / Photo Credit: Neil Rasmus/BFAnyc.com
Kristen Bell (Wearing Target Clutch) / Photo Credit: Neil Rasmus/BFAnyc.com
Chrissy Teigen (Wearing Target Clutch) / Photo Credit: Neil Rasmus/BFAnyc.com
DJ Fulano and Camila Alves / Photo Credit: Cindy Ord/WireImage.com
The scene / Photo Credit: Cindy Ord/WireImage.com
Camila Alves (Wearing Target Top, Skirt and Jewlery) / Photo Credit: Neil Rasmus/BFAnyc.com
Bullseye and Neil Patrick Harris / Photo Credit: Cindy Ord/WireImage.com
The scene / Photo Credit: Cindy Ord/WireImage.com