Target is launching a new kids’ home collection called Pillowfort, which has this mom of two excited already. The 1,200+ piece line includes bedroom furniture, bedding and décor and was designed internally by Target’s Product Design & Development team. According to Target, the Pillowfort collection is meant to appeal to the Pinterest generation of parents and kids - you know...expertly curated decor that looks like the perfect blend of DIY, thrift store finds and designer boutique buys.
Pillowfort focuses on well-made staple pieces that are meant to grow with children, as well as whimsical bedding and décor options that can be mixed-and-matched and updated as kids’ and parents’ style evolves. Ocean Oasis, Creature Cave, Camp Kiddo and Floral Field are just a few of the themes you can choose from.
Before my first son was born, I spent hours on Pinterest before selecting the perfect shade of gray wall paint, modern white crib, and Ikea shelves that I could hack just-so. I won't pretend I'm not super excited for this collection because with two babes on my hands I don't have much spare time to devote to decorating, but I still want a fun room that will delight and inspire its little occupants. Based on these lookbook images, Pillowfort will be an amazing resource.
Most pieces will be available for purchase in store and online starting February 21 (though some furniture items will set in June). Prices range from $4.99 - $59.99 for lighting, décor and bedding and $39.99 - $599.99 for furniture.
Images courtesy of Target
Before my first son was born, I spent hours on Pinterest before selecting the perfect shade of gray wall paint, modern white crib, and Ikea shelves that I could hack just-so. I won't pretend I'm not super excited for this collection because with two babes on my hands I don't have much spare time to devote to decorating, but I still want a fun room that will delight and inspire its little occupants. Based on these lookbook images, Pillowfort will be an amazing resource.
Most pieces will be available for purchase in store and online starting February 21 (though some furniture items will set in June). Prices range from $4.99 - $59.99 for lighting, décor and bedding and $39.99 - $599.99 for furniture.
Images courtesy of Target
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