Target is rolling out a lot of adorable new additions for babies and big kids alike - just yesterday marked the official launch of Pillowfort, a new kids decor line that's modern and chic (see my earlier post here for pics). And during my last trip to the store I spotted an end-cap displaying a few pieces from Oh Joy! for Target's nursery collection. Created with blogger and designer, Joy Cho, the line includes crib sheets, changing pad covers, swaddle blankets, security blankets, diaper bags, picture frames and more. The vibe is modern, trendy and colorful and perfect for your Instagram feed. I've got all my baby gear essentials but wouldn't mind buying some accent pieces like the 'OK' vase set or Heart LED Night Light...I bet it's perfect for providing just enough light for late-night diaper changes and nursing sessions in the early days with a newborn when you're still not quite accustomed to "seeing" in the dark.

Keep reading for a few more in-store pics, and check out the complete collection online at target.com. See also my post on Oh Joy! for Target limited-edition artwork.