While researching the gold-star clearance at Kohls.com this morning, I noticed a brand called K/Lab keep popping up - as a longtime Kohl's shopper, I had a hunch it was a new line, and a Google search confirmed my suspicions. According to Fashionista.com, Kohl's in November of 2016 launched K/Lab, "a new in-house label inspired by of-the-moment trends and offered within a three-month turnaround." The article goes on to talk about how Kohl's is using real-time analytics to design the collection, which currently includes pieces like a velvet jumpsuit ($51, down from $68) and a faux fur jacket ($31.20, down from $78). Nothing in the collection is priced above $78.
The K/Lab Instagram account currently has 2,820 followers, while the K/Lab Twitter account has 5,362 followers (looks like models Chanel Iman and Hilary Rhoda are promoting the line).
While the line is targeted at Millenials, there are definitely pieces that shoppers of any age could rock, like this longline denim jacket or this kimono duster.
What I'd like to see at Kohl's, more than a trendy new line, would be things like free online shipping and free returns; no expiration date for Kohl's cash; and more transparency with pricing and "sales."
Do you think you'd go out of your way to shop K/Lab? See anything here that you couldn't find at another fast-fashion chain...for less?