The Budget Babe | Affordable Fashion & Style Blog

Target is Launching 3 New Sleepwear & Lingerie Brands

Target is introducing three new, size-inclusive brands for lounge/sleepwear and intimates
Next time you need a new bra or cozy loungewear, think Target! They're launching three new brands you'll want to put on your radar: Auden, Stars Above, and Colsie.

What's new and exciting is that these brands are size-inclusive as well as affordable. Auden, for instance, has nearly 200 bras in a size range from 32AA to 46G for bras, and XS to 4X for underwear - all for under $22.

Target's marketing for its new lingerie is groundbreaking, too. Expect to see unretouched women, of all body shapes, ages and backgrounds.

As a mom of three, now more than ever I am so happy to see Target continue to embrace and support body positivity and inclusivity. Let's hope the quality is there, too!

Auden, Stars Above and Colsie are available in Target stores now and will be available to shop on Target.com beginning Sunday, March 3.

Target is introducing three new, size-inclusive brands for lounge/sleepwear and intimates

Target is introducing three new, size-inclusive brands for lounge/sleepwear and intimates

Target is introducing three new, size-inclusive brands for lounge/sleepwear and intimates

Target is introducing three new, size-inclusive brands for lounge/sleepwear and intimates

Target is introducing three new, size-inclusive brands for lounge/sleepwear and intimates

Target is introducing three new, size-inclusive brands for lounge/sleepwear and intimates

Target is introducing three new, size-inclusive brands for lounge/sleepwear and intimates

Target is introducing three new, size-inclusive brands for lounge/sleepwear and intimates

Target is introducing three new, size-inclusive brands for lounge/sleepwear and intimates

Target is introducing three new, size-inclusive brands for lounge/sleepwear and intimates

Target is introducing three new, size-inclusive brands for lounge/sleepwear and intimates

Target is introducing three new, size-inclusive brands for lounge/sleepwear and intimates

Target is introducing three new, size-inclusive brands for lounge/sleepwear and intimates

Target is introducing three new, size-inclusive brands for lounge/sleepwear and intimates

Target is introducing three new, size-inclusive brands for lounge/sleepwear and intimates

Target is introducing three new, size-inclusive brands for lounge/sleepwear and intimates

Target is introducing three new, size-inclusive brands for lounge/sleepwear and intimates

Target is introducing three new, size-inclusive brands for lounge/sleepwear and intimates

Target is introducing three new, size-inclusive brands for lounge/sleepwear and intimates

Photos courtesy of Target


Comments
Auden in store now but not full size range maybe sold out of my size sm band larger cup or not sent to my local smaller store
That said the T-shirt bra looks good for
The price
#1 Isabella on 2019-02-27 14:14 (Reply)
Thank you for this feedback! Yes I can imagine the full range of sizes will be available online and select sizes in stores for the foreseeable future...
#1.1 The Budget Babe on 2019-02-27 21:01 (Reply)
should have taken a picture of the display, for you planning on ordering some when they are available just to check it out.
#2 isabella on 2019-02-28 06:48 (Reply)
Awww... color me disappointed. Just checked online and was so excited because they had a G cup. But the smallest band size they have to go with it is a 40. I wish mass retailers would make bras with small band sizes/large cup sizes more readily accessible. I think this is part of the reason so many women wear the wrong bra size... They just don't have easy access to the right ones.
#3 MichelleP on 2019-02-28 12:41 (Reply)
That is too bad, I hope they see your comment. Maybe if enough people email them, they'll add more sizes?
#3.1 The Budget Babe on 2019-03-01 09:03 (Reply)
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