Target announced a new collab and it's a good one! The bullseye is partnering with vineyard vines on a limited-edition lifestyle collection designed for "the ultimate summer gathering, where everyone’s invited."
The vineyard vines for Target collection includes more than 300 items across home and outdoor goods, apparel, accessories and swim, with something for the entire family, including pets.
Vineyard vines for Target will be available in all Target stores and on Target.com beginning Saturday, May 18. Prices range from $2-$120 with most items under $35.
Following the Hunter boots debacle, it seemed like Target's big-name, highly-publicized designer collaborations had come to an end. Clearly the execs knew they needed something really good to win back customer love in this regard, and I think they nailed it. This collection and that little pink whale will cause a frenzy. Are you excited for this news??
Swing on over to Target's blog to watch a short animated trailer for the collection (not a single glimpse of the collection yet but it's adorable nonetheless).
Vineyard vines for Target will be available in all Target stores and on Target.com beginning Saturday, May 18. Prices range from $2-$120 with most items under $35.
Following the Hunter boots debacle, it seemed like Target's big-name, highly-publicized designer collaborations had come to an end. Clearly the execs knew they needed something really good to win back customer love in this regard, and I think they nailed it. This collection and that little pink whale will cause a frenzy. Are you excited for this news??
Swing on over to Target's blog to watch a short animated trailer for the collection (not a single glimpse of the collection yet but it's adorable nonetheless).