Holy cow, is this for real?! We read recently that JCPenney has signed a deal with denim gods Chip & Pepper to create an affordable clothing line called C7P!! It's supposed to come out in time for the back-to-school season. Prices for jeans shall not top $34.99, which is remarkable considering Chip & Peppers usually run like $200 a pair. They're supposedly just for juniors, but at that price, who cares?! We'll squeeze into a pair with no shame. Can't wait, JCPenney! Way to reinvent yoself.