One silver lining to the ongoing Covid-19 pandemic has to be the enormous rally from companies big and small to pitch in and help out in any way they can. I wanted to round up just a few of the brands whose stories landed in my inbox, from footwear company Crocs (donating free shoes to healthcare workers!) to the ethical fashion makers at Everlane (100% of proceeds from their 100% Human Collection will help food banks).
Brands Giving Back During Covid-19
1. Crocs has pledged to donate 10,000 pairs of shoes per day to healthcare workers.
2. Dyson is producing 15,000 ventilators called the CoVent. (source)
3. Everlane is donating all of the proceeds from their 100% Human Collection to Feeding America’s COVID-19 Response Fund.
4. Hugo Boss has dedicated its clothing production site to the manufacturing of face masks, which will be donated to public facilities. 20% of HUGO BOSS' (US) sales will be donated to the American Red Cross due aid with COVID-19 relief until April 5.
I'm hoping to make this a regular feature - and fortunately new brands keep emerging every day to aid in the fight against coronavirus - so stay tuned and stay positive!