The Budget Babe | Affordable Fashion & Style Blog

Jason Wu for Target: What Did You Get?

I took a break from preparing for our Super Bowl party yesterday morning around 11 a.m. to check out the Jason Wu for Target launch and was surprised to discover near-empty racks at the two stores I visited. I underestimated the demand for this launch, but I guess we've entered a post-Missoni era in which this has become the norm. As is The Budget Babe tradition, I tried on what few items remained on the racks and snapped some pics, though none of the items were my size (sorry for the dismal photos and my distracting leopard print pants, I had expected to try on some Jason Wu skirts but none were available). Then, as I was leaving the women's department, I noticed someone had returned one size small top - the navy floral tank - so I scooped it up. Yay!? I then headed to a second Target store in my area but that one had been cleaned out too. A store associate told me shoppers lined up before the doors opened. Target's Twitter folks told me Jason Wu will be restocked on-line later in the week but not in stores. Follow @TargetStyle for up to the minute updates on that in case you missed out and are hoping to purchase something.

What was your experience? Did you shop in store or on-line? What did you get? From your tweets, Facebook and Instagram messages I know many of you made out pretty well, and I applaud you! It is what it is, so I'm not stressin'.

Jason Wu for Target: Handbags and Scarves

As promised, here are all the Jason Wu for Target accessories from the just-released lookbook. Yes, some of the hardware say "Jason Wu for Target" but it's done in a discreet and tasteful manner. No, there's no genuine leather. Wu told it's not about "replicating more expensive materials." Instead of using faux leather for the handbags, for example, he used raffia or canvas. "The focus isn't just getting Jason Wu at a lower price point," he says. "It was about creating an entirely new collection that I think my regular customers will enjoy, too." Available Feb. 5, the collection blends sophistication with a mischievous nod to the 1960s (cue Milo the cat), and ranges in price from $19.99 to $49.99 for handbags and scarves. I'll have to wait to see these in person but I wish Wu had just used faux leather rather than fabric and raffia which is often too lightweight, fragile and difficult to keep clean. But I do love the shapes of these bags, classic and chic!

See all the apparel looks here.

Mouse over any image for details and pricing.

Jason Wu for Target: Full Lookbook

The complete Jason Wu for Target lookbook is out! As you know, Target is partnering with Jason Wu, celebrated New York-based designer, to introduce an affordable, limited-edition collection of women's apparel, handbags and scarves. Jason Wu for Target features a mix of modern, sophisticated pieces in bold hues and feminine prints. The designer collection is inspired by the vision of an American girl in Paris, bringing Wu's signature aesthetic and attention to detail to budget babes everywhere.

Ranging in price from $19.99 to $59.99 for apparel and $19.99 to $49.99 for handbags and scarves, Jason Wu for Target will be available Feb. 5 through March 6, 2012 at most Target stores and on

Here's the apparel, I'll post the accessories in a separate post shortly to prevent browser overload. Mouse over any image for details and pricing.

UPDATE: Jason Wu for Target Handbags and Scarves

Jason Wu for Target on

Jason Wu for Target on has a few more images from the Jason Wu for Target collection for us to ogle, and I'm proud to count myself among the throngs of fashion bloggers the world over who are "frantically" publishing the few images that have surfaced thus far. Note the black trench coat, blush-pink blouse and raffia bag. Swoooooon. Jason Wu for Target is priced from $19-$60 and drops February 5th.

More Jason Wu for Target images: