This afternoon I attended an exclusive press preview for The Shops at Target, a new initiative by the mass retailer to bring a boutique experience to Target shoppers everywhere. For the initial May 6th launch, Target has teamed with 5 unique shops to produce nearly 400 exclusive items: The Webster, The Candy Store, Privet House, Polka Dog Bakery and Cos Bar. The concept is unique in that Target will construct mini boutique experiences within their stores to showcase the products from each boutique, ranging from home decor to clothing to makeup to candy. Prices range from just $1 up to $160. Target is rolling these out in (almost) every single store as well as online (some items like the candy won't be available online, while the kids apparel will be available exclusively online).
Watch the video above for a quick introduction to The Shops at Target, and stay tuned to see a sampling of some of the products in store for the launch.