THE LOOK FOR...LESS?? Model turned make-up pro Jemma Kidd has created an "upscale" line of cosmetics for Target, JK Jemma Kidd. While we love the idea of having high-quality beauty products at Tar-zhay, we're a little bewildered by the prices - they don't seem to be much lower than her regular line. For example, the Jemma Kidd Plumping Lip Balm & Long-Lasting Color Duo (above left) costs $22.00 at Bergdorf Goodman. Meanwhile, a similar product, the JK Jemma Kidd Sheer Vanity Gloss and Glaze (above right), costs $18 at Target - that's just $4 less, case you didn't notice. What gives? If I'm going to spend that much on fancy lipgloss, I might as well order it from the fancy store. Granted, I can browse the JK line at my leisure at my local Target without having to pay for shipping, but still, it's hard to justify the cost when you've got $1 Wet 'n' Wild selling in the same aisle. I doubt I'll be testing these products anytime soon, so if you've had some experience with them, please share!
Browse the entire JK Jemma Kidd collection here.