The Budget Babe | Affordable Fashion & Style Blog

New Store Spotlight: Shop Ruche

Shop Ruche

All this week, I'll be featuring new, never-before-seen (on this blog) online stores and websites, so be sure to check back every day for the scoop! (I considered calling this "Forever 21-Free Week," but I can't guarantee that I can go a whole 7 days without mentioning my favorite fast-fashion chain.)

To kick things off, I'd like to introduce you to a store that was recently brought to my attention called Ruche (, and I think you guys are going to LOVE it.

If you've ever wished you could buy your entire wardrobe from Free People or Anthropologie, but couldn't afford the prices, then Ruche may be your answer. Touted as a "modern women's boutique with a vintage touch," this California-based online store carries a tightly edited collection of unique, fashionable clothing and accessories with that same free-spirited, creative, nouveau-bohemian/gypsy vibe that those pricey stores do so well, but at much lower prices.

Ruche averages a few dollars for beautiful jewelry to about $50 for a coat, with dresses, shoes, tops, handbags and much more falling in the $20 to $30 range. Ruche even has a dedicated eco-friendly category, a handmade accessories category and an awesome sale section.

We'll let the goods speak for themselves, so here's a sampling of just a few of the many amazing things we've found at Ruche so far. Click any image to learn more, and let us know what you think!

Norwegian kimono dress, $39.99. I love the hand-painted feel of the flowers on this dress.

Jarrah marri dreams tank top, $36.99. Add color and pattern to your wardrobe with this lovely top.

Cadette gray high waist bow tie skirt, $32.99. Quite possibly the perfect skirt for summer.

Braided large brownie satchel purse, $49.99. Looks like the sort of vintage treasure you'd find at an upscale second-hand boutique.

Softer than cotton capelet, $42.99. Utterly feminine and romantic, the perfect cover-up too.

Gloriosa daisy hair barrettes, $9.99. Dreamy. Add instant appeal to any hair style.

Rocket Dog "Lisbon" t-strap sandals, $44.00. Casual, elegant, comfy.

I have come across them before in my clothing searches- they are very cool!!!!!
#1 Real Style Real people (Homepage) on 2009-03-16 08:24 (Reply)
Never seen this before, but I already love it. Thanks!
#2 taylor (Homepage) on 2009-03-16 08:32 (Reply)
i just stumbled upon this site about 5 mins ago via another blog! how funnny that you posted about it today :-) their stuff is fab
#3 gina (Homepage) on 2009-03-16 09:19 (Reply)
OK, I'm lusting after that capelet. Adorable!
#4 Sal (Homepage) on 2009-03-16 09:30 (Reply)
ooh thank you for featuring this site! :-) the stuff is really cute (definitely reminiscent of anthropologie and free people) AND they ship internationally!
#5 Christine (Homepage) on 2009-03-16 10:44 (Reply)
OMG, thank you so much for sharing this store.
"If you've ever wished you could buy your entire wardrobe from Free People or Anthropologie, but couldn't afford the prices, then Ruche may be your answer." took the words right out of my mouth!
#6 Susan (Homepage) on 2009-03-16 10:52 (Reply)
The kimono dress looks so much like this one from F21!

Only $22.80!
#7 (Homepage) on 2009-03-16 11:15 (Reply)
Yay! This is exciting :o). I'm always up for new places to shop. I think their jewelry is much more diverse and unique than F21's-- like the teapot charm necklace and the nightingale necklace. I'm in love with the rosy mauve simply organic dress, but they sold out in small :o(. Must hunt it down!
#8 Claudia on 2009-03-16 11:49 (Reply)
Thnx for introducing me to a new favorite!
#9 Bethany on 2009-03-16 11:55 (Reply)
Do they ship to Canada? This could be dangerous, if they do :-)
#10 Wanderlusting (Homepage) on 2009-03-16 13:15 (Reply)
OMGawh!! loving this store thank you for the heads up!

#11 cin on 2009-03-16 13:35 (Reply)
LOVE the jewelry on this site!!! Thanks for posting about this store!
#12 LC on 2009-03-16 14:40 (Reply)
Wow, I'm in love with this store! All the items here fit my style so perfectly!
#13 Celeste (Homepage) on 2009-03-16 15:56 (Reply)
I love Ruche! It is exactly as you say - the less expensive version of Anthropologie and Free People. Ever since I came across the store, I've been drooling over its items. I only have enough funds right now to pay my rent and utilities, but the next time I have spare cash, I'll be spending it like crazy at Ruche!
#14 M on 2009-03-16 18:24 (Reply)
definitely love these styles of clothes. i wish they had more options tho. are there any other sites like this? thanks for sharing!
#15 Julia on 2009-03-16 22:20 (Reply)
Thanks for posting this! I love practically everything on the site ^.^
#16 Ice Princess (Homepage) on 2009-03-16 22:23 (Reply)
Why oh why did you have to show me this? Now I'm going to be broke (again)! ;-)
#17 Meg Moen (Homepage) on 2009-03-17 01:42 (Reply)
Oh my... I just found your site a few days ago and just saw this today. I love everything on their site. I've challenged myself to a dress-a-day starting May 1st. I'll be sauntering around in a few of those dresses (read: ALL of those dresses)!

Love your site--it's right up my alley. ;-)
#18 Maglet (Homepage) on 2009-03-17 16:06 (Reply)
OMG! Your collection is awesome!!! Not to mention the real affordable prices!!! Keep up the good work guys and gals:)
#19 Hannah Park on 2009-11-12 18:52 (Reply)
love online shopping! love check them out... they have the cutest stuff! xoxo
#20 fashion love on 2011-04-06 00:46 (Reply)
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