The Budget Babe | Affordable Fashion & Style Blog

Get Pumped: Vera Wang for Kohl's Print Campaign Pics

Remember back in June when we first reported Vera Wang was creating a masstige line for Kohl's? (If you missed it, check out the post here.) Guess what: the magazine ad campaign for Simply Vera starts this week, and that means more pics—more glorious, stunning photographs of Ms. Wang's moderately priced designs!

Okay, so we're excited. Really excited. Why the newfound enthusiasm for Simply Vera, you ask? (The line whose original name was "Very Vera" is under fire from textile designer Vera Neumann for trademark infringement according to Page Six.) For one, it's August (we can't believe summer's almost over either), and as the warm season winds down, what else do we have to look forward to besides fall fashion?

For another, the ads are fanciful, fun and really showcase the clothes in a manner we haven't seen before. We love the color palette and we're fond of the leggings (an iffy article of trendy clothing which we have just recently vowed to incorporate into our fall wardrobe, the 80s be damned.)

We've also heard more details about the delightful prices, which range from $128 for a double-breasted black car coat, to high-heeled Mary Jane shoes for $70, to opaque black tights at $12. That's way less than her Lavender line, and remember: Kohl's always has sales.

So mark your calendars—the magic begins on Sept. 9 when the collection hits stores, the "Wizard of Oz"-themed TV ads begin airing and a dedicated website launches via

Click on the pics and let us know if you're just as pumped!
ok so that means i have to bite the bullet and enter Kohl's.
ugh. but it will be a welcome change from the daisy fuentes and sag harbor clothes!
wonder why she chose kohl's....
my guess is $$$$
#1 maggie z on 2007-08-02 08:40 (Reply)
The September 2007 issue of O, The Oprah Magazine has a fab Simply Vera spread--does this mean she'll be a guest on the show, too?? We sure hope so!!
#1.1 The Budget Babe on 2007-08-13 11:37 (Reply)
Wow thats awesome! I'm excited too! Those pictures are great too- and I agree with Maggie Z- its going to be hard to walk into Kohls but definitely a welcome change! Good call on their part!
#2 Peaches on 2007-08-02 11:15 (Reply)
Hey Peaches, just remember, it's not wal-mart
ha ha ha
#2.1 maggie z on 2007-08-02 12:55 (Reply)
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