H&M announced today that Sonia Rykiel will be the next guest designer. The Paris legend renowned for her knit pullovers (and fiery red hair) will create a clothing collection that will include lingerie and related accessories for women—a first for H&M's designer collaborations—to be launched in store on December 5, 2009. Sonia Rykiel for H&M will create a second collab for spring 2010 which will include children's clothing and accessories, launching on February 20, 2010.
"It is a hallmark of Sonia Rykiel to think of all women because fashion is about a certain spirit more than a question of means," says Sonia's daughter Nathalie Rykiel, who is president and artistic director of Sonia Rykiel.
H&M creative advisor Margareta van den Bosch commented, "Sonia Rykiel is a true fashion icon who invented a signature style around femininity, Parisian chic and modernity—as well as functional, comfortable, wearable clothes. She has an attitude that inspires admiration among women of all ages around the world."