Here's a look at the fall 2010 collection for I "Heart" Ronson for JCPenney, a complete sportswear line of tees, knit tops, blouses, sweaters, jeans, skirts, dresses and jackets by designer Charlotte Ronson. For fall, Ronson puts her downtown-chic spin on fun fall trends like plaid, denim on denim, ruffles, boyfriend cardigans and leggings. The styling is edgy yet girly with ankle socks, leopard heels and sassy lace tights. Pieces are affordably priced from $15 for tees, $35 for some seriously cute dresses to $50.40 for a faux-fur lined vest and $60.20 for an outdoorsy parka (one of my favorites). I'd be all over this collection if I were a teen! The fall collection will be made available in stores and online at jcp.com from August - October. Click through to see all the looks.

There's a lot of buzz over Kmart's latest fashions right now and these hot Fall 2010 Lookbook photos explain why! For fall, Kmart is drawing inspiration from current styles in the fashion world like the Military-inspired Sgt. Pepper Jacket with shoulder embellishments, a rocker chic bomber jacket and distressed skinny denim. Fall wardrobe basics like the skinny cargo pant complement bolder looks like the high-waisted peplum military jacket. Where Kmart is really trying to stand out from the fast-fashion crowd is with the details, like fine stitching, fully lined jackets, and streamlined silhouettes. From these images, things are looking good! I'm loving the cargos and military jacket although I'll probably pair mine with something more preppy and feminine a la J. Crew. Look for most of the styles shown here in-stores and online first week of September 2010. Watch a behind-the-scenes video from the photo shoot, enter Kmart's Fall Fashion Giveaway and get more fashion news at KmartDesign.com.

UPDATE: The Route 66 slim cargos are $24.99 and the Attention military jacket is $99.99. The price range is $12.99 (Fedora) - $99.99 (Military jacket), with most key Fall pieces falling under $50.

Click through to see all the looks. Yea or nay??

Thanks to Kohl's, we have a first look at the LC Lauren Conrad for Kohls Fall 2010 collection created by reality star turned fashion designer/author Lauren Conrad. This fall we're seeing lots of feminine touches like ruffles, floral prints, flouncy skirts, and lace, but nothing is too sweet. Rather, the girly vibe is casual yet sophisticated, and decidedly California-chic, expressed by relaxed silhouettes, sexy leggings and a subdued color palette. Prices range from $34 for a ruffle-tiered chiffon tank top; $50 for a lace-back cardigan to $70 for a motorcycle jacket. I'm loving the ruffle sweater (photo with the balloons) for $50, the super-versatile knit boyfriend blazer ($60) and side-swept dress ($60) with lace jacket ($72). If you're new to Kohls, don't worry if the prices seem high, things always go on sale with steep discounts. Look for pieces from the LC Lauren Conrad Fall 2010 line to hit stores beginning in August, more pieces being released in September. Click through to see all the looks, which do you love?

Whether you're looking for a new outfit for the weekend or want to get a head start on fall, Target has a few new fashion gems you'll want to check out. First, Mossimo has designed two new faux-leather jackets ($34.99) for fall and they're going fast. The leather-look construction is convincingly real! Other must-have layering pieces include a black boyfriend blazer ($29.99), and soft, lightweight boyfriend cardigans ($14.99) to help you transition your summer clothes into cooler weather. From Merona, I saw lots of classy looking separates and a few adorable dresses, some fully lined which make them perfect for the office. Colorful, coordinating tops and bottoms were placed side by side on the racks, making the task of getting dressed that much easier. I recommend the turquoise embellished top with the chocolate brown/white printed skirt—they go together nicely without being too matchy-matchy which makes the whole look appear more expensive than it actually is. Add sexy heels, modern metal jewelry and you are all set! See anything worthwhile at your Target lately?

Here's the Fall 2010 Lookbook for Bisou Bisou, an exclusive women's apparel brand at JCPenney designed by Michele Bohobot. Bisou Bisou, which is French slang for "a little kiss," is now in its 7th successful year at the mass retail chain, thanks to sexy yet wearable clothing, shoes, and accessories at super affordable pricepoints. For fall, we're seeing a rich, dark color palette dominated by black, punctuated by bold digital-look prints, edgy leather, heavy metal chains and tough boots. Details like lace, flowy tops, ruching and sequins soften the looks while still keeping things glam. Prices range from about $25.20 for a pair of shredded leggings to $50.40 for a dark denim puff sleeve jacket. I'm loving the strapless digital print dress ($49.99) -- reminds me of Vivienne Tam's spring collection with the butterflies -- and the very last look (black bomber, $50.40 and black/white dress, $39.99) -- great contrast. Click through to see all the looks! Shop them in stores and online at jcp.com beginning August/September 2010. See anything you love?