The Budget Babe | Affordable Fashion & Style Blog

Duro Olowu for JCPenney Lookbook




Back in October, I told you all about the upcoming Duro Olowu for JCP collection, and now we've got the complete Spring 2013 lookbook! To recap, JCPenney is collaborating with Nigerian-born designer Duro Olowu for a collection that includes women's apparel and accessories as well as home decor pieces, priced from just $10-$100. Olowu is known for his vibrant prints and feminine silhouettes. I wasn't too familiar with this designer before, but I'm already a fan. I'm kinda loving this entire collection and see lots of pieces I can wear, like the geometric print pants (with a white tee and jean jacket); the metallic brocard shirtdress (gorgeous fabric and Jackie O. cut); and the animal print cardigan (with leather pants and sneaks a la Miranda Kerr). Shop it this March in stores and online at jcp.com.

Click through to see all the looks, and let me know what you think in the comments! MOUSE OVER any image for details on availability and pricing.

#ShowYourHeart to Win a Trip to the Red Dress Collection Fashion Show in NYC!




I'm excited to announce that for the second year in a row, I've teamed up with Diet Coke® to be a blogger ambassador for The Heart Truth® campaign. I'll be covering the Red Dress CollectionSM fashion show live from NYC in February, sharing details on how you can support women's heart health programs and revealing how you can win a trip to the fashion show, too!

Participation is easy: From January 22-26, fans who upload a heart-inspired picture using #ShowYourHeart on Twitter and Instagram will instantly be entered to win a trip to the 2013 Red Dress CollectionSM Fashion Show in NYC.

Five lucky winners will be selected - one per day - and one grand prize winner will receive a shopping spree in NYC accompanied by a stylist.

And, since showing some heart is always on trend, throughout February, American Heart Month, readers who upload photos to Twitter or Instagram with #ShowYourHeart will trigger a donation by from Diet Coke to the Foundation for the National Institutes of Health (up to $100,000), in support of women's heart health programs.

Diet Coke is in its sixth year as a passionate supporter of the The Heart Truth® campaign, led by the National Heart, Lung, and Blood Institute (NHLBI).

The Heart Truth® campaign raises awareness and support for women's heart health programs. Women need to know that it's never too early to begin taking care of their hearts.

This year, Diet Coke is building momentum from the can to the catwalk as millions of Diet Coke packages will prominently feature the hashtag #ShowYourHeart for the first time ever.

I hope everyone who sees #ShowYourHeart will be reminded to spread the word - and support - for The Heart Truth®!


Disclosure: This is a sponsored post. Opinions expressed are my own. Click here to view official rules. The Heart Truth is a registered trademark of HHS. Red Dress Collection is a service mark of HHS. National Wear Red Day is a registered trademark of HHS and AHA. Participation by TheBudgetBabe.com does not imply endorsement by HHS/NIH/NHLBI.