The Budget Babe | Affordable Fashion & Style Blog

Sonia Rykiel Pour H&M Behind-the-Scenes Video





For the first time the entire collection from the up-coming Sonia Rykiel pour H&M knitwear collection for women and girls, which arrives in around 200 stores on February 20, 2010, is displayed in an intimate video. Sonia and Nathalie Rykiel and Margareta van den Bosh take the viewer behind the scenes to reveal details about the new collection—what they love about it and why they designed it the way they did. Upon watching this video, I learned I've been mispronouncing Rykiel's name this whole time. How awkward! Love the stripes, but will the impact be lost if you don't have the red hair to go along with it?

Check out www.hm.com for more information about the design collaboration.

Comments
I love the pink swing dress with the ruffle details - ohhh, Spring is right around the corner!!!!
#1 Lori on 2010-01-29 16:48 (Reply)
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