The Budget Babe | Affordable Fashion & Style Blog

The Launch of Twelve by Twelve

The wait is over: Twelve by Twelve, the new "luxe" line from Forever 21, launched September 25th in select stores and online.

What we've seen so far looks promising: Twelvebytwelve.com uses sexy branding. Clothes are categorized by snazzy names like "Dandy Dolls, "Mystical Forest," and "Modern Art." Each has it's own subtle flavor. Polyester is still prevalent but natural fibers can also be found. The overall color palette is more sophisticated and subdued than it's sister brand. Prices top off at $89 for outerwear.

Until we can get our paws on the real deal, we'll just have to go by what we see online. Here are some standout items from the debut collection...




[1] Downtown Double-knit Jacket, cotton, $69
[2] Cottswald Cocoon Sweatercoat, wool, $48
[3] Oxford Shirtdress, silk, $36
[4] Nostalgic Minidress, silk, $39
Comments
Yay! I'm excited to see the new line, I think I will go check it out at the new Forever 21 they're building at Old Orchard mall, its huge! From Bloomingdales to Cheesecake factory (if anyone knows what I"m talking about, in Chicago-ish!) :-D
#1 Peaches (Homepage) on 2007-09-27 10:21 (Reply)
Old Orchard is a fabulous mall, and it totally needed more budget-friendly options! Sooo jealous, but we'll be sure to check it out when we're in the Chicago area.
#1.1 The Budget Babe on 2007-09-27 15:47 (Reply)
interesting the comment you make about polyester. the problem i have with clothes lately, whether the expensive ones or the cheapies, is the synthetics. ok, you don't have to iron them. fine. and you can cold water wash them, thus saving on utilities. fine. but they're fake and made from plastics of sorts. why don't people make stuff from real fabrics any more? i've heard the argument about cotton farming being difficult. how do you explain wool? you don't farm wool, you give sheep haircuts, right? not a problem. or linen. let's hear it for the real thing! i love cotton.:-)
#2 maggie z on 2007-09-27 14:07 (Reply)
Look for this EXACT topic in an upcoming post! We'd love to engage everyone in a broader discussion on "quality"--and fabric ranks at the top of the list!
#2.1 The Budget Babe on 2007-09-27 15:49 (Reply)
I am so excited about this line. I am also in agreement with Maggie Z. What is the deal with real fabrics...I mean really? But the question remains, are folks willing to shell out a bit more cash for real fabric, or are we willing to sacrifice fabric for style? Hmmmm... Can't wait for the discussion.
#3 Budgetdiva (Homepage) on 2007-10-01 16:32 (Reply)
If you think about it, the same dilemma exists with our food products and beauty products too...mystery ingredients with names that no one can pronounce...and who knows where they come from.

Stumbled on this parody site: Looks like the good people at Cotton Inc. are wondering the same thing: http://www.mysteryfabric.com/

Anywho, check out today's post--a primer on fabric types--and share your thoughts!
#3.1 The Budget Babe on 2007-10-02 08:44 (Reply)
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