The Budget Babe | Affordable Fashion & Style Blog

H&M Plans to Launch US Ecommerce at the End of 2011

Watch out Forever 21, H&M just announced this week that it will debut ecommerce in the US at the end of 2011! This comes on the heels of other exciting news from the fast-fashion giant, namely, H&M is teaming up with Swedish Hasbeens for a collection of cheap-chic wooden soled summer shoes. And if that's not enough for you, perhaps you'll be elated to discover that H&M is creating a plus-size line for spring. Hoorays all around!

Above: Two looks from H&M's Sustainable Style collection, via

Finally! I often feel like I miss out on certain items at H&M since some items/collections are only offered at their bigger stores. Now if only Zara would allow for e-commerce transactions, I'd be an even happier camper! In regard to H&M's plus-sized line, it's a shame that it will only be available online to those in Europe.
#1 Nikki on 2011-01-29 16:21 (Reply)
Is e commerce where they will finally have it where you can shop their clothes online?
#2 Stefanie (Homepage) on 2011-01-31 13:01 (Reply)
yup! i can't wait.
#2.1 The Budget Babe on 2011-01-31 14:22 (Reply)
Oooh! This is pretty darn exciting!
#3 K (Homepage) on 2011-01-31 20:09 (Reply)
Double yes! Finally the teasing of Hm comes to a stop! And I just love how they are doing plus size clothes for us chunky but cute girls, I just hope that its not a disappointment like other lines are.
#4 Nicki on 2011-02-02 22:25 (Reply)
This is longgg overdue. Definitely should have happened 3 years ago. I'm still waiting for an H&M in my City. Their US store expansions are slow and ill conceived.
#5 budget chic (Homepage) on 2011-02-03 06:28 (Reply)
I'll say! I live near Denver and no H&M.
#5.1 Traci on 2011-02-18 12:11 (Reply)
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