The Budget Babe | Affordable Fashion & Style Blog

Petro Zillia for Forever 21

Nylon mag has a first look at Petro Zillia for Forever 21, the fast fashion retailer's latest designer collaboration with L.A. label House of Petro Zillia. "Bold colors, vivid detail, retro trends with modern twists. This is PETRO ZILLIA," reads the brand's bio. Petro Zillia was launched in 1996 by designer Nony Tochterman, who spent her formative years in Tel Aviv, Israel, and now resides in sunny L.A., where she was awarded the Moss Adams Fashion Innovator Award (MAFI). Celebrity fans of Petro Zillia include Paris Hilton, Lindsay Lohan, Scarlett Johansson, Mischa Barton, and Madonna to name a few. Most of the pieces look like cute, colorful loungewear to me (although I'm not sure that was their intention).

Update: Petro Zillia for Forever 21 will be available February 11th, 2011.

Click through to preview all the looks!

Photos via Nylon courtesy of Forever 21
Gotta say, I'm not a fan. The dress in your featured pic. is cute but the it's all TOO 80's looking for me...even the fabric's 80's. And not the "cute" 80's...

Also, are those pink striped things in photo 5 hot pants or boy shorts?
#1 Nikki on 2011-02-04 07:54 (Reply)
Looks adorable! Love the stripes.
#2 twenty something (Homepage) on 2011-02-04 09:12 (Reply)
Speaking of Forever 21, did you see The Budget Babe was mentioned in last week's Bloomsberg Businessweek, in an article about Forever 21?
#3 FaithJ on 2011-02-04 10:54 (Reply)
Yes, I was disappointed in the author's overly critical tone but happy to be mentioned nonetheless:
#3.1 The Budget Babe on 2011-02-04 11:11 (Reply)
Not really my style, but I can see it working on a lot of bloggers who are still in school and don't have the same wardrobe constraints as those of us in the corporate world.
#4 Sara (Homepage) on 2011-02-04 12:24 (Reply)
It all kind of looks like pajamas if you ask me...
#5 Jamie on 2011-02-04 13:10 (Reply)
Sad to see them work with Forever 21 which is a known sweat-shop abuser (how do you get $16 blouses, hmm?). "Designer inspired"? One thing is inspiration, the other is just outright ripping real designer's designs. Forever ripping off.

I guess to survive you may need to stoop, but supporting sweat shop abusers??? That's worse than shopping at Forever 21 -- its profiting form cruelty.
#6 Sandra on 2011-02-05 13:09 (Reply)
first of all i think everything is adorable, young, and fresh. Its inspiring and happy. I dont think its bad 80s at all. and even if it was keep in mind that the 80s are just as much a part of fashion history as the current times are. and if you think its pajamas i highly suggest u buy different sleepwaear or new glasses
#7 jaz on 2011-02-17 23:33 (Reply)
I absolutely love his designs. I don't care how 80's anyone thinks they look,because the bottom line is I LOVE that dress and can't wait to wear it!
#8 Amanda on 2011-04-09 13:29 (Reply)
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