Banana Republic recently unveiled their Spring 2011 campaign dubbed "Journey in Style." Inspired by the brand's "heritage of discovery," the spring campaign features a film trailer starring models Angela Lindvall and Jamie Dornan shot against the backdrop of the Vasquez Rocks in Southern California.
I think the clothes are fine (love the olive green shirtdress) but the cliche roadtrip of gorgeous models from diverse ethnic backgrounds seems a little phony to me, and slanted a bit young for BR shoppers. I'd expect to see something like this from a brand like American Eagle, but that's just me. Click through for more photos and to watch the trailer. If you're a loyal Banana Republic shopper, does this campaign influence you one way or the other?
That said, I do agree that this ad campaign seems cliche. It doesn't make me want to run out and get any of the outfits featured. And while that olive shirtdress is cute, you can get an almost identical one by Mossimo at Target (for a lot less $$).
http://www.thebudgetbabe.com/archives/3564-Mossimo-for-Target-Spring-2011-Lookbook.html