Target shared this fun behind-the-scenes video with us, featuring Missoni heiress Margherita Maccapani Missoni talking about Missoni traditions and family history along with her experience designing the Target collection – hitting stores on September 13, 2011. You'll also see the Missoni for Target collection in action filmed during the ad campaign shoot in Milan - living, breathing, moving on the cobblestone streets of Italy! If this doesn't get you excited for the launch, I don't know what will.

Since we all love Social Media so much, be sure to follow the conversation on Twitter with hashtag #MissoniforTarget and @TargetStyle.