The Budget Babe | Affordable Fashion & Style Blog

Vera Wang to Launch 'Princess Vera Wang' Juniors Line for Kohl's

Vera Wang is going to launch a budget-friendly junior's line at Kohl's called Princess Vera Wang beginning in August 2012. The collection will initially include apparel and jewelry, and will capture Vera's "vision of playful sophistication and incorporate many of the styling elements and design characteristics for which she is best known, including mixed media and artful whimsy."

I have a feeling I'm going to be raiding the junior's department when this line launches because as much as I love the current Simply Vera collection, it's just a little bit too mature for my everyday style (lots of black and day-to-night stuff which is great if you work in an office but I don't) and sizing runs large (again, this is great for some but I know that this fact has excluded some readers from being able to shop this line. The petites section is usually barren at my store, too).

Let's hope Princess Vera Wang isn't all hot pink and tulle but stuff we grown-ups can steal. Oh, and if you are a teen, let's hope it's stuff you'll want to wear, too!

{Above from left: A look from the Simply Vera Vera Wang Fall 2011 collection (NOT the juniors line); The designer, Vera Wang}

I am so excited for this, for all the same reasons you mentioned. My store never has petite stuff from the regular line. I can't wait to see the look book!
#1 Sara (Homepage) on 2011-12-20 22:13 (Reply)
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