Beloved Italian lingerie brand Cosabella has created Cosabella Amore, a new lower-priced offshoot for JCPenney. You're probably familiar with Cosabella's supersoft, seamless lace underthings sold at luxe stores like Neiman Marcus, Bloomingdale's and Nordstrom. But whereas a Cosabella thong costs $20 at one of these fine retailers, a nearly identical thong by Cosabella Amore costs half the price. Ladies, if you can get to a JCP before Valentine's Day, you'll definitely want to check this line out. According to alert BB reader @booshabear, the quality and fit of Cosabella Amore is comparable to the original line. "Omg, gorgeous, gorgeous, gorgeous!" she tweeted. "My Cosabella habit is back in a big time way! Quality exceeds what I thought it would b!" Admittedly, you can often find "real" Cosabella at a discount on sites like Rue La La and Gilt, but with Cosabella Amore for JCP you won't have to wait for a sale.

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