The Budget Babe | Affordable Fashion & Style Blog

Topshop Partners with Google+ on The Future of The Fashion Show

Topshop is pushing the boundaries of fashion week again, this time partnering with Google+ to present its Autumn/Winter 2013 collection to millions of fans around the globe via The Future of The Fashion Show - a digital livestream - and social media integration galore. Viewers will be able to access every aspect of the show as if they were the "Model" on the runway, the "Buyer" in the audience, the "Make Up" artist backstage, the "Designer" fitting a look or the "Celebrity" arriving. The show takes customization and shopping even further with everything from the nail polish to music available instantly.

Watch the teaser above to get all the details, then tune in to watch the runway show LIVE on, Google and media partners globally on Sunday, February 17th at 3pm. Sure beats taking the red-eye to London (oh, to have such problems).

Such a cool collabo! Fashion and tech, 2 of my favourite things :-)
#1 MizzJ (Homepage) on 2013-02-13 00:39 (Reply)
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