The Budget Babe | Affordable Fashion & Style Blog

Joe Fresh for JCP Spring 2013 Lookbook

Back in July we learned Joe Fresh was coming to JCPenney, and now we've got a preview with the spring 2013 lookbook! Joe Fresh is a Canadian fashion brand that I fell in love with a couple years ago during a trip to our fair neighbor to the north, so I was super psyched about their partnership with JCP. While this lookbook isn't particularly inspiring (what's up with the clunky sandals?), I can't wait to see what lands in stores. From the lookbook, we can expect colored denim, breezy dresses with a global flair, and everyday basics like button-downs and cardigans in bright spring colors. I could see fashion bloggers rocking the green floral trench ($49, available April) above, or the floral top ($19, avail. April) and crochet skirt ($49, avail. April). Look for Joe Fresh at and JCP stores March 15, 2013.

See more:
Check out photos I snapped at a Canadian Joe Fresh here), plus read comments from Canadian fans about sizing and quality.

Photos courtesy of JCPenney
Love all these! Just did a quick walk through on Sunday on my way into the mall...lots of nice pieces on clearance. Need to stop back in one night this week when I have more time. Love my JCP!!
#1 Cindy on 2013-02-18 18:33 (Reply)
I've been dying to get Joe Fresh forever now (I'm in Denver, not even close to any of their stores). I'm all over this, loving what JCP has been up to lately!
#2 Jessica l Food Wine Fashion (Homepage) on 2013-02-18 19:38 (Reply)
Love Joe Fresh stores - tidy and airy. Glad to see this collaboration. JCP has great prices but is a snooze for E-commerce. And of course, JF has no E-commerce.
#3 Samantha (Homepage) on 2013-02-19 08:25 (Reply)
This line is not doing anything for me. Eh... maybe it will be better in person, but I'm not excited by anything here. :/ A little too preppy for my tastes.
#4 Piper Alexander (Homepage) on 2013-02-19 13:38 (Reply)
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