I mentioned this story on Saturday in my weekly web round-up, but news this big deserves it's own post: Marchesa is teaming up with JCP to create Pearl by Georgina Chapman, a collection of affordable special-occasion dresses. The line will launch with prom dresses, plus other options ranging from "garden party" to "holiday party," according to WWD. Expect to see monthly 15-piece installments thereafter, ranging in price from $70 to $100. On the low end, WWD says you might see a $50 lace shell, while a long organza gown will cost $250. Pearl will be housed in its own store within a store at JCP come March 1, 2013.
As excited as I am for this, I realized I might be in the minority when I exclaimed to my party guests while watching the Oscars last night, "OMG did you hear?! Marchesa is doing a line for JCPenney! JCPENNEY!" I was met with blank stares. So while I personally will be checking this out, I can't help but wonder how much money JCPenney is spending on such a big name collab and whether or not this sort of investment will actually benefit them in the grand scheme of things. I mean, at least the prices are right, so even if JCP shoppers don't come flocking for the name, hopefully they'll be impressed by the clothes. So long as JCP's doors remain open, I can not WAIT to see more!
UPDATE 2/26/13: Pearl by Georgina Chapman has launched early at jcp.com. Shop the collection now!