The Budget Babe | Affordable Fashion & Style Blog

LL Cool J for Sears

Don't call it a comeback (sorry, couldn't help it): Rapper LL Cool J is teaming up with Sears to do a line of casualwear for juniors, young men's, girls' and boys' that will roll out in September.

The collection will retail on the higher end of Sears' mix in juniors—from $22 for a graphic T-shirt to $50 for a pair of jeans.

As much as I loved the man and his music waaay back in grade school, all I can say is: WHY? Does Sears honestly think they can boost their sluggish apparel sales with more boring hoodies, tees and jeans "designed" by a has-been celebrity?

We've said it before and we'll say it again: Celebrities are just a cheap substitute for good quality and design. The least Sears could do is humor us by hiring a real designer to do a diffusion line. Neeeeext.

Comments
Sadly I'd have to agree with you on this one. I love LL, he's such a sexy teddybear, but he's not exactly known as a fashion icon now is he. This seems like a useless ploy to gain sales.
#1 MizzJ (Homepage) on 2008-05-28 19:25 (Reply)
lol "sexy teddybear"! your comment made my day.
#1.1 The Budget Babe on 2008-05-29 14:26 (Reply)
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