The Budget Babe | Affordable Fashion & Style Blog

New at Target: J by J.O.A.

J by J.O.A. is a new fashion line at Target
If you caught Saturday's post, you may have heard that L.A.-based apparel brand J.O.A. now has a budget-friendly fashion line at Target.com called J. by J.O.A. Thanks to alert reader Julianne A. for the tip!



Check out the new J by J. O. A. apparel brand at Target.
For comparison, here are some J.O.A. pieces (shown above) available at Shopbop.com. Prices range from $49 for this linen cold-shoulder ruffle top (on sale) to $100 for this flocked organza ruffle dress.

Per the designer description on Shopbop.com, J.O.A. is a "fashion-forward lifestyle brand [which] draws inspiration from around the world and from its fashion-savvy customers." Launched in 2013, J.O.A. has "effortless, runway-inspired" shorts, dresses, skirts and tops priced mostly under $100. You can find J.O.A. at stores like Bloomingdale's, Nordstrom and Revolve.

So what can we expect from J by J.O.A. at Target? From what I can see on the website, you can get super similar styles (in juniors sizing, synthetic materials) for about half the price!

While some pieces read very young, this gingham peplum top looks really chic and fashion-forward (nice enough for the office) and costs just $26.58 on clearance.

Target is in the process of revamping its labels, which includes getting rid of its Merona and Mossimo brands, so stay tuned for more changes to come.

The 'bullseye' has already begun phasing out their Circo and Cherokee lines for kids and replaced them with Cat & Jack, to mixed reviews from Budget Babe readers.

Below I've rounded up 10 of my favorites from the J by J.O.A. line at Target. The ruffles and cold-shoulder are definitely on-point. What do you think?

Check out the new J by J. O. A. apparel brand at Target.
1. Gingham Peplum Top


J by J.O.A. is a new fashion line at Target
2. Cold-Shoulder Dress


J by J.O.A. is a new fashion line at Target
3. Tropical Floral Romper


J by J.O.A. is a new fashion line at Target
4. Cold-Shoulder Ruffle Top


J by J.O.A. is a new fashion line at Target
5. Utility Button-Front Dress


J by J.O.A. is a new fashion line at Target
6. Floral Strappy Back Maxi Dress


J by J.O.A. is a new fashion line at Target
7. Stripe One-Shoulder Dress


J by J.O.A. is a new fashion line at Target
8. Off-the-Shoulder Ruffle Top


J by J.O.A. is a new fashion line at Target
9. Lace Trim Embroidered Shorts


J by J.O.A. is a new fashion line at Target
10. Dotted Ruffle Top




Photo Credit: Target.com


Comments
What?! No more Mossimo and Merona! Not sure how I feel about that!. Hoping they keep the who what wear line :-)

Heidi || Wishes & Reality
#1 Heidi on 2017-07-31 14:40 (Reply)
Yup, sad but true! I just dedicated a post to this news so people can sound off :-)
#1.1 The Budget Babe on 2017-08-01 07:22 (Reply)
I'm really sad that they're getting rid of Merona and Mossimo. I grew up with those brands at Target :-(
#2 Kim on 2017-07-31 15:17 (Reply)
It will be sad. Now those pieces will be vintage!
#2.1 The Budget Babe on 2017-08-01 07:23 (Reply)
I'm really bummed about losing Merona and Mossimo, too. I can't even tell you what percentage of my wardrobe is those two brands. I hope they replace them with something comparable or Target won't be on my list of clothing & shoes stores anymore, unfortunately. Let's hope! Some of these items above are cute, but I wouldn't wear them at all, and certainly couldn't wear them to work.
#3 Elizabeth on 2017-07-31 15:59 (Reply)
I just wrote a post about the new lines coming to Target. A New Day will probably be a good replacement for Merona with work to weekend pieces. We shall see!
#3.1 The Budget Babe on 2017-08-01 07:24 (Reply)
Love all of them! So pretty
#4 Kay Nguyen (Homepage) on 2017-07-31 17:03 (Reply)
Leave a comment
E-Mail addresses will not be displayed and will only be used for E-Mail notifications.
Enclosing asterisks marks text as bold (*word*), underscore are made via _word_.
Standard emoticons like :-) and ;-) are converted to images.
E-Mail addresses will not be displayed and will only be used for E-Mail notifications.