Retailers are using every trick in the book to lure shoppers into stores and get them to open up their wallets—secret strategies they don't want you, the customer to know about. Angie from Youlookfab.com, who was recently invited to speak about this topic on NBC's Today show, says the best defense is to have your own shopping strategy beforehand. "I think you have to be really aware of your state of mind when you shop," says Angie. "Be discerning about what you buy, and take it home and retry it again with what you have and make sure you're happy with it, and if you're not, return it. Find something else." Well said, Angie! (And congrats on the TV spot! She's a natural in front of the camera, and I think she'd make a fab host of her own style show, too.) Here are some more secrets retailers don't want you to know that were mentioned in the segment—see if you're an "aware" shopper or not!
Personal stylist Angie Cox (Photo credit: Youlookfab.com)
Secrets Retailers Don't Want You to Know
Seduction begins by setting the right mood. Retailers work hard to create an inviting atmosphere that will put you in a good mood for spending, appealing to all your senses with cool music, alluring scents, and eye-catching displays.
The store layout is key. Retailers cleverly and strategically place what they call impulse-buy areas near the entrance, which is why you'll see makeup and perfume counters when you first enter department stores. The layout also encourages shoppers to linger, because as retailers know, the longer you stay, the more you'll spend.
Free samples let you try before you buy. Personally, I love getting free samples in the makeup department, but retailers know that once you've tried a product at home you're more likely to come back and make a purchase. Stores will also monitor what you've purchased, then send you related coupons in the mail (again, I think this can be a good thing if used correctly).
A confident shopper will spend more. Retailers use subtle messages to boost confidence such as indirect lighting and the infamous "skinny mirrors" which are tilted at an angle to make you look taller, longer and leaner in the dressing room.
Signs create a sense of urgency and exclusivity. Retailers use words like "new," "free," and "limited-edition" to attract shoppers. And have you ever noticed those "One-day only" sale signs that seem to stay up all week? Don't believe everything you read!