The Budget Babe | Affordable Fashion & Style Blog

Beauty Review: Maybelline Define-A-Lash Mascara

Maybelline Define-A-Lash MascaraMascara is my one daily must-have makeup product, but I'm not married to any one brand in particular. So when my last tube of Clinique Naturally Glossy Mascara ran out, I embraced the opportunity to try something new. At Target, I picked up new Maybelline Define-A-Lash Mascara in Very Black because I was drawn to the pretty chartreuse container. (Lately I've been obsessed with this color and other shades of green, from bath towels to bowls full of Granny Smith apples.) Picking a product based solely on the packaging isn't my usual modus operandi, but in this case it proved effective.

Maybelline Define-A-Lash Mascara

A close-up view of the Maybelline Define-A-Lash brush reveals dozens of teensy tiny bristles that define and coat each lash.

This mascara is awesome. It goes on smooth, coats my lashes evenly, and truly lengthens and separates each lash as it dries, which is exactly what I look for in a mascara. Even if a couple of lashes are stuck together as you're applying this stuff, they somehow magically separate as the mascara dries. Very cool.

Maybelline Define-A-Lash Mascara

Oooh! It's flexible!

The flexible rubbery brush kinda threw me off at first, but once I got used to it, it was a breeze to use. In fact, I think I may prefer this brush to more rigid ones. Maybelline Define-A-Lash doesn't smudge or flake (I would know, I wear hard contacts), and it washes off easily with warm water.

I'd definitely recommend this mascara to a friend (like you!) and I'll definitely be buying another one when this tube runs out.

Shop it: Maybelline Define-A-Lash Mascara, Very Blackicon, $7.95 at

this is my favorite mascara (i put it in my list on friday) and i will never switch.
#1 Cupcakes and Cashmere (Homepage) on 2009-03-08 22:30 (Reply)
Good to know! I was in Target the other day perusing the makeup aisle for some new mascara, but came away empty-handed. Just wasn't sure what to get, since the last few mascaras were too dry (making my eyelashes feel super brittle), or too wet (so when I closed my eyes, the mascara ALWAYS smudged!). I will definitely be heading back there to pick this one up :o).
#2 Claudia on 2009-03-08 23:29 (Reply)
I rarely wear mascara, but it sounds like when my current one runs out, I should try Define-A-Lash! That flexible brush is awesome. :-)
#3 Leia (Homepage) on 2009-03-09 05:30 (Reply)
Thanks for the review. I'm always looking for a good mascara. Any chance we could get the lashes in a with-mascara shot paired with a without-mascara shot?
#4 Shannon on 2009-03-09 07:28 (Reply)
I'll try to take this shot for you but in the meantime, check out the beautiful blogger Cupcakes and Cashmere, who also says she uses Define-A-Lash mascara:

#4.1 The Budget Babe on 2009-03-09 09:38 (Reply)
I used Maybelline for a while (a different mascara though) and it was pretty runny, so I stopped using Maybelline altogether. Maybe I should go back and try this one out!
#5 Jacki (Homepage) on 2009-03-09 09:09 (Reply)
I started using this mascara after I saw it was one of Allure's "Editor's Picks" for best mascara of 2008 and it's awesome! I doubt I'll be going back to my pricier mascara when my current tube of Define-A-Lash runs out. Great review on a great product!
#6 Katie on 2009-03-09 09:17 (Reply)
i usually use more expensive mascaras from sephora or department stores but in an effort to save money i also picked this mascara up on my latest target trip :-). Im definitely a fan and now realize it's totally unecessary to spend $20+ on mascara :-)
#7 gina (Homepage) on 2009-03-09 10:56 (Reply)
i've been using this mascara for probably about a year now and LOVE it! i recently bought a tube of 'great lash' only to replace it with a new tube of 'define-a-lash' soon after b/c it was too wet. now i know i will never go back :-) a word of warning though, i bought the waterproof formula for a friend's wedding and i hated it - felt like plastic on my lashes. so if you're going to use it (which i highly recommend), stick to the orignal. :-)
#8 stacey on 2009-03-09 12:59 (Reply)
I have been using this one for over 3 months and I love it. I think I will stick with this brand
#9 darkndreamy on 2009-03-09 16:19 (Reply)
I got some of this, I liked it, but not more than some of the usual mascara that I buy.
#10 Justine on 2009-03-09 16:59 (Reply)
I'm so mad I just bought some CoverGirl professional to be disappointed yet again! I will go check this out soon. I did happily buy Revlon's Beyond Natural foundation, it's amazingly accurate and light, but why only 1 oz? Check it out...
#11 Liz on 2009-03-09 23:18 (Reply)
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