The Budget Babe | Affordable Fashion & Style Blog

Vera Wang to Launch 'Princess Vera Wang' Juniors Line for Kohl's




Vera Wang is going to launch a budget-friendly junior's line at Kohl's called Princess Vera Wang beginning in August 2012. The collection will initially include apparel and jewelry, and will capture Vera's "vision of playful sophistication and incorporate many of the styling elements and design characteristics for which she is best known, including mixed media and artful whimsy."

I have a feeling I'm going to be raiding the junior's department when this line launches because as much as I love the current Simply Vera collection, it's just a little bit too mature for my everyday style (lots of black and day-to-night stuff which is great if you work in an office but I don't) and sizing runs large (again, this is great for some but I know that this fact has excluded some readers from being able to shop this line. The petites section is usually barren at my store, too).

Let's hope Princess Vera Wang isn't all hot pink and tulle but stuff we grown-ups can steal. Oh, and if you are a teen, let's hope it's stuff you'll want to wear, too!

{Above from left: A look from the Simply Vera Vera Wang Fall 2011 collection (NOT the juniors line); The designer, Vera Wang}

Ideology Activewear for Macy's Preview


This spring, Macy's is launching a new activewear and accessories line called Ideology, and earlier this month, BB staff writer KC got to preview the line for us in New York City. The line includes sleek modern sportswear like yoga pants, sports bras, shorts, tees and tanks in slimming silhouettes and fabrics that wick away sweat. It's an affordable, easy-to-wear collection that you can mix and match for yoga, pilates, the gym, you name it. I'm not a huge fan of tie-dye but I think it works well for work-out wear. Still, I'd like to see a little more creativity with this line - then again, I don't work out a lot these days (I walk a lot, but don't hit the gym) so I should probably keep my commentary to myself. Enjoy more of KC's photos after the jump, including a shot of Rob Kardashian who DJ'ed the event.

The Look for Less: Kate Middleton's Burberry Ruffle Trench Coat

Kate Middleton made fashion headlines when she made one of her first post-engagement appearances in this ruffle-hem trench coat by Burberry.

Get this look for less with New York & Co. belted trench which features peplum detailing at the hem. It's available in 5 colors for $74.97 (down from $149.95).



New York & Co. at ShopStyle



Thanks to reader Diana for sharing this amazing find!