The Budget Babe | Affordable Fashion & Style Blog

Red Dress Collection 2012 Fashion Show




In case my tweets didn't give it away, last night I attended the Red Dress Collection Fashion Show at the Hammerstein Ballroom in New York City as a DietCoke® Heartbeat Reporter. This show is unlike any other - it's fun, it's crazy, it's packed with celebrities and it's all for a great cause - heart health awareness and heart disease research. Me and my fellow bloggers covered the red carpet arrivals, backstage beauty and of course, the show. We also got to chat with DietCoke's The Heart Truth ambassador, the beautiful Minka Kelly, who wore my favorite gown of the evening, a stunning deep v-neck red sequin gown by Diane Von Furstenberg (who was seated just a few seats away from me - eee!). Minka revealed her budget fashion secret is H&M. Girl after my own heart! Thanks to Diet Coke® for a night I'll never forget. Keep reading to see some of my favorite looks from last night. Which ones do you love? Or better yet, which designer would you want to wear if you were walk the runway?

Off the Rack: February Highlights at Target




During my last trip to Target, I spied dozens of other ways I could spend my money, Jason Wu notwithstanding. Standouts included colored denim ($22.99), neon accessories (don't dismiss these until you've seen the latest J.Crew catalog) and blue and green jewelry that looked perfect for spring. The seasonal home decor accents were fun, too, with chevron striped pillows, crystal-look perfume bottles and a white glass lamp base that could pass as a pricey antique. I managed to resist purchasing these temptations but now I share them here with you. Enjoy!

Julep Maven Nail Polish Giveaway, Promo Code and Review

UPDATE: And the winner is... #45 Donna F.! Congrats to our winner and thanks to everyone who entered.




Please note: This giveaway has ended and is closed to further entries.

Recently I received a free introductory "Classic With a Twist" Maven Box from Julep, a relatively new monthly nail polish "club." Keep reading for my review, then scroll down for a fab giveaway and a special discount code if you'd like to try Julep for yourself.

'Donate a Tweet' to Help Fund Heart Health Research

As you guys may know, I've teamed up with Diet Coke® as a blogger ambassador to spread the word about their various initiatives to help fund heart health research this month. It all culminates with The Red Dress Collection Fashion Show in New York City - and the big day is almost here!





Tomorrow I'll be trekking it into the city where I'll be providing backstage coverage and tweeting live from the show. It's going to be a star-studded show where celebrities will walk the runway in red dresses created by top designers, all for women's heart health awareness.

I just bought my outfit yesterday at J.Crew - totally copying Drew Barrymore's floral frock moment from her Tonight Show appearance (seen here) . Found her exact dress on sale, can't pass that up. Now that my outfit is planned out, all I have to do is pack my blogger gear - laptop, camera, iPhone, rechargeable iPhone case, and iPad. Phew!





The Heart Truth® is really an amazing cause and I'm excited to be a part of it, and to be able to share the experience with readers.

But there's more!

This year Diet Coke® is taking The Heart Truth® message online, asking its fans and followers to show their love for the effort.

Here's how YOU can get involved:


  • Tomorrow, February 8, The Heart Truth® supporters can "donate a Tweet" to help fund heart health research programs.



  • Follow @DietCokeUS on Twitter - each person who re-Tweets the Diet Coke Tweet will trigger a $1 donation by Diet Coke to heart health research. Diet Coke will donate up to $100,000 to the cause.


  • Fans can also show their support by visiting MyCokeRewards.com to donate their My Coke Rewards® points to the cause during the month of February.


  • Go to www.DietCoke.com/HeartTruth for more information on how to help raise funds to support the cause.



How easy is that?! If you're on Twitter, I hope you will participate. And be sure to follow me on Twitter for real-time updates tomorrow during the fashion show.

Forever 21 Exclusive Design Collection




If you weren't "wowed" by Jason Wu for Target, don't worry, there are plenty of other ways to allocate your fashion dollars, including the new Forever 21 Exclusive Design Collection. I'm told the exclusive designs are made "in-house," meaning you won't find these cute and trendy styles anywhere else, like this sequin striped tee ($19.80) or this satiny palette top ($22.80). No designer names or knock-offs, just fun, affordable fashion.

UPDATE: I've decided to remove the product photos that Forever 21 sent me to avoid confusion because I can't find all the items online. To see all available styles, please visit http://www.forever21.com/Product/Category.aspx?br=f21&category=Promo_ExclusiveDesigns.