
Yesterday I made a quick Target run and was happy to spot some pieces from A New Day, one of the newest fashion brands that Target is launching this fall to replace its Merona and Mossimo Men's labels.
August 25, 2017 update: According to Glamour.com, Target is only getting rid of the Men's Mossimo division.
Earlier I shared the official lookbook photos, and now here you can see how some of the pieces appear in real life on the racks. I'm hoping to get back soon to try on more pieces to figure out the sizing.
You know what they say, you only get one chance to make a first impression. Well, my first impressions aren't all that great but I'll reserve judgement until Target rolls out more pieces. I'm also hoping to get to another Target store because selection can vary greatly by location.
I'd say my main concern is fabric - a lot of the pieces looked wrinkly on the hangers so imagine how they'll look when you take them home.
Highlights include two woven jackets, one military style with embroidery and one in an olive-tweed like fabric. Both retail for $34.99.
So far my 'A New Day' Instagram posts have garnered mixed reviews - some of you guys seem to love what you've seen so far and others are not that impressed.
What team are you on...team love it or leave it? Wait and see?

























You know what they say, you only get one chance to make a first impression. Well, my first impressions aren't all that great but I'll reserve judgement until Target rolls out more pieces. I'm also hoping to get to another Target store because selection can vary greatly by location.
I'd say my main concern is fabric - a lot of the pieces looked wrinkly on the hangers so imagine how they'll look when you take them home.
Highlights include two woven jackets, one military style with embroidery and one in an olive-tweed like fabric. Both retail for $34.99.
So far my 'A New Day' Instagram posts have garnered mixed reviews - some of you guys seem to love what you've seen so far and others are not that impressed.
What team are you on...team love it or leave it? Wait and see?

























but was a the mall and stopped in, tried on that green short jacket, looked bad on me, sleeves to long, and didn't fall right on me. I think the lining was badly done.
bright side got the guac tee, still kicking me self for passing on the previous one.
at the small concept store in the next town to me they were reworking the entire womens fashion dept to bring in the new stuff, the fixtures were actually better, clothing meh.
I liked the graphic tees and those boho dresses much better,
will see how all this plays out
Heidi || Wishes & Reality
As I've been blogging recently, I feel that the fabrications are cheaper/thinner than Merona. Also, the sizing of A New Day is off, running at least one size smaller than Merona did. So far there hasn't been anything I've seen in store that I'd even want to try on, and my local stores have had A New Day trickling in for the past month. But, if something eventually catches my eye, I'll give it a try.
These new brands - I like that they're a little more work oriented. I like that I can grab a basic skirt that's work appropriate. But we will see how the fit, quality, and fabric are in person. Fingers crossed!
Thus far, I feel like it's been a letdown in terms of style and quality. There are maybe 2-3 standouts clothing-wise and I can't imagine this is a line that will outperform Merona.
I found shoes in-store and was pleased with 2 pairs of pumps comfort wise but the patent leather oxfords with the foam heel aren't even worth .99.
Pretty sure, I'm going to stick with Who What Wear moving forward for all my target fashion needs.
Just MO
I know you don't like it and think the fabric is cheesy, but I bought a jacket and pants, took them home, hung them in the bathroom while I took a shower and the wrinkles fell right out. The jacket is extremely well made, with designer touches like the secret inside pocket. When I worked in the corporate world I wore DKNY, Ellen Tracy, and other similar bridge clothing, so I know good tailoring when I see it.
I took them on a weekend trip and they packed just fine--again, letting them hang a while, maybe in a steamy bathroom, gets the wrinkles out. This suit traveled better than some of my $400 outfits.
Snap up as many of these as you can while they last. And then feel satisfied that you didn't pay Ann Taylor prices.
1. The green cropped jacket with the red lining
2. The navy blue slacks with the red piping down the side
3. Chanel inspired black cropped jacket
4.ivory fleeced lined tights
I am impressed with the above items